global branding
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International Marketing
International Marketing – Master Global Markets with Cultural Intelligence
International Marketing by Cateora, Graham, and Gilly is the field-defining textbook that sets the gold standard in global marketing education. Now in its 15th edition, this authoritative guide goes beyond economic principles to explore the full spectrum of factors shaping international markets—history, geography, language, religion, and culture. The book blends rich theoretical insights with real-world applications to help readers understand the intricacies of marketing in diverse international environments. With cutting-edge updates and technological enhancements, this edition ensures you’re fully equipped to navigate today’s complex global economy.
165,00 EGP -
The Ride of a Lifetime, Lessons Learned from 15 Years as CEO of the Walt Disney Company
The Ride of a Lifetime – How Disney’s Visionary CEO Transformed a Global Empire
Summary of the Book:
In The Ride of a Lifetime, Robert Iger, the legendary former CEO of The Walt Disney Company, shares his journey of transforming Disney into the world’s most powerful entertainment brand. Taking over during a time of corporate turmoil, Iger implemented a bold vision based on quality content, embracing technology, and global expansion. The result? A fivefold increase in Disney’s value, and the acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox. This memoir is both a leadership guide and a behind-the-scenes look at one of the most remarkable corporate turnarounds of our time.
176,00 EGP