financial backing

A Backer-Focused Blueprint for Business Success

Summary of the Book:

Whether you’re launching a startup or scaling an existing business, securing backing—be it financial or strategic—is often the make-or-break moment. The Financial Times Essential Guide to Writing a Business Plan by Vaughan Evans is the definitive resource to craft compelling, evidence-based business plans that speak directly to what funders care about. Unlike generic templates, this guide flips the script—viewing the plan from the investor’s perspective and aligning every section with their expectations and concerns.

Fully updated, this second edition addresses the modern challenges of entrepreneurs, from defining a niche in saturated markets to setting realistic KPIs and milestones. With its structured approach and real-world insights, this guide will help you write a business plan that doesn’t just inform—but convinces.