ethical marketing
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Lean Marketing, More leads. More profit. Less marketing
Lean Marketing – More Leads. More Profit. Less Marketing.
Summary of the Book:
Lean Marketing by Allan Dib, author of the international bestseller The 1-Page Marketing Plan, flips conventional marketing advice on its head. In a world where marketers are told to do more, spend more, and chase every new trend, Lean Marketing offers a refreshing alternative: do less—but do it smarter. Built on the principles of the lean movement, this book presents a structured, no-fluff framework that drives measurable results with less overwhelm and lower cost. It’s a roadmap to a simplified, scalable, and sustainable marketing system that consistently generates high-quality leads and real profits.
165,00 EGP -
Marketing 3.0, From Products to Customers to the Human Spirit
Marketing 3.0 – Moving Beyond Products to Purpose and Humanity
Summary of the Book:
Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, one of the most influential marketing thinkers of all time, presents a transformative vision of modern marketing. In this groundbreaking book, Kotler moves beyond traditional product-focused strategies and even customer-centric models, introducing a new era where companies must speak to the values, ideals, and aspirations of their customers. Marketing is no longer just about selling—it’s about connecting deeply with people as whole human beings.
165,00 EGP


