ethical leadership
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Onward, How Starbucks Fought for Its Life without Losing Its Soul
Onward – How Starbucks Fought for Its Life without Losing Its Soul
Summary of the Book:
Onward is the inspiring true story of how Starbucks, facing one of its most critical moments, was revived from the brink of collapse. In 2008, Howard Schultz, the company’s visionary founder, returned as CEO to rescue the brand he built. This book provides an insider’s account of that dramatic turnaround during a global financial crisis, focusing not only on restoring profitability, but on rekindling the company’s original mission, culture, and soul. It’s a raw, honest look into the challenges of corporate transformation.
176,00 EGP -
The Ride of a Lifetime, Lessons Learned from 15 Years as CEO of the Walt Disney Company
The Ride of a Lifetime – How Disney’s Visionary CEO Transformed a Global Empire
Summary of the Book:
In The Ride of a Lifetime, Robert Iger, the legendary former CEO of The Walt Disney Company, shares his journey of transforming Disney into the world’s most powerful entertainment brand. Taking over during a time of corporate turmoil, Iger implemented a bold vision based on quality content, embracing technology, and global expansion. The result? A fivefold increase in Disney’s value, and the acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox. This memoir is both a leadership guide and a behind-the-scenes look at one of the most remarkable corporate turnarounds of our time.
176,00 EGP