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ethical business
Business Adventures
Business Adventures – Timeless Lessons from the Volatile World of Finance
Summary of the Book:
Business Adventures by John Brooks is a classic business anthology that brings to life twelve compelling case studies from the world of American business and finance. Originally published in the 1960s, these stories remain remarkably relevant, offering vivid insights into human behavior, market psychology, and the unpredictable nature of business. From the ill-fated launch of Ford’s Edsel to the rise of Xerox and dramatic Wall Street crashes, Brooks captures the essence of what makes or breaks a company. His storytelling is rich with character, irony, and timeless wisdom that continues to resonate with modern entrepreneurs and business leaders.
170,00 EGPGood Business, An Entrepreneur’s Guide to Creating a Better World
A Bold Blueprint for Change: Good Business and the Future of Social Enterprise
Summary of the Book:
Good Business: An Entrepreneur’s Guide to Creating a Better World is an essential illustrated manual for aspiring and seasoned entrepreneurs who are ready to drive real impact through business. By merging the power of market-based strategies with deep social and environmental missions, this book presents the fundamentals of building a purpose-driven company that does more than just turn a profit — it changes lives.
176,00 EGPMarketing Without Advertising – Build a Business Customers Love Without Paying for Ads
Marketing Without Advertising – Build a Business Customers Love Without Paying for Ads
Summary of the Book:
Marketing Without Advertising by Michael Phillips is a groundbreaking business guide that flips traditional marketing on its head. Instead of spending on costly ad campaigns, this book shows you how to grow your business organically—by building something genuinely worth talking about. Whether you’re running a small local shop or launching an online venture, this sixth edition offers real-world insights into creating a business that customers, employees, and partners trust, respect, and recommend. It’s the ultimate manual for business owners who want to thrive through quality, integrity, and strong word-of-mouth.
170,00 EGP
