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employee engagement
Entrepreneurship The Disney Way
Entrepreneurship the Disney Way – Innovation, Leadership, and Vision Inspired by Walt Disney
Summary of the Book:
Entrepreneurship the Disney Way by Michael Goldsby and Rob Mathews is an inspiring and educational deep dive into the entrepreneurial legacy of Walt Disney and the world-renowned company he created. Blending storytelling with strategic analysis, the book explores how Disney’s creative vision, bold risk-taking, and commitment to excellence built an entertainment empire—and how those same principles can guide today’s entrepreneurs. From early startup challenges to global expansion and customer obsession, this book shows how Disney’s approach offers a timeless blueprint for innovation and business success.
176,00 EGPOutside In, The Power of Putting Customers at the Center of Your Business
Summary of the Book:
Outside In: The Power of Putting Customers at the Center of Your Business is a groundbreaking business strategy guide authored by customer experience pioneers Harley Manning, Kerry Bodine, and Josh Bernoff from Forrester Research. The book presents a comprehensive case for customer experience (CX) as the most sustainable competitive advantage in today’s digital and data-rich marketplace. Through compelling real-world examples—from Fidelity’s billion-dollar innovation to Office Depot’s transformation struggles—this book shows that customer perception of every interaction is not a side concern but the core driver of growth, retention, and loyalty.
176,00 EGP
