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design thinking
Design a Better Business
“Design a Better Business: Master the Tools, Skills, and Mindset for Innovation and Growth”
Summary of the Book
“Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation” by Patrick van der Pijl is a comprehensive guide to navigating the entire business design journey—from the initial spark of an idea to scaling it into a successful venture. This book offers a unique, step-by-step approach to innovation, featuring over 20 practical tools and skills to help you harness opportunities in uncertain environments. With insights from thought leaders like Steve Blank, Alex Osterwalder, and Nancy Duarte, and over 50 real-life case studies from companies like ING Bank, Audi, and Toyota Financial Services, this book provides a behind-the-scenes look at best practices and common pitfalls to avoid.176,00 EGPDesign Thinking for Strategic Innovation
Design Thinking for Strategic Innovation – What They Never Taught You in Business School
Summary of the Book:
Design Thinking for Strategic Innovation by Idris Mootee is a bold and essential guide that bridges the gap between design thinking and practical business management. Unlike traditional business manuals, this book offers a structured, real-world framework for applying design thinking to solve complex challenges and drive innovation across industries. Drawing from executive-level insights and field-tested strategies, Mootee equips professionals with actionable methods, tools, and mindsets to transform their organizations through creativity, empathy, and systems thinking. This book isn’t just theory—it’s a hands-on playbook for innovation.
170,00 EGPH2H Marketing
H2H Marketing – Real Case Studies in Human-Centered Strategy and Connection
Summary of the Book:
H2H Marketing: Case Studies on Human-to-Human Marketing builds on the transformative ideas introduced in the original H2H Marketing book, providing a compelling collection of real-world examples that put human-centered marketing into practice. Edited by marketing thought leader Philip Kotler alongside Waldemar Pfoertsch and Uwe Sponholz, this volume explores how brands across industries are redefining customer relationships through empathy, innovation, and value co-creation. The book dives into the intersection of Design Thinking, Service-Dominant Logic, and Digitalization, all woven into a framework that emphasizes authentic human connections rather than impersonal business transactions.
165,00 EGPThe Design Thinking Playbook
The Design Thinking Playbook – A Practical Guide to Mindful Innovation and Digital Transformation
Summary of the Book:
The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems by Michael Lewrick is a hands-on, visual guide for anyone looking to reshape their organization through innovative thinking. This book goes beyond theory, presenting readers with actionable tools and case studies to help navigate complex business challenges. It merges the principles of Design Thinking with Systems Thinking, Lean Startup, and Agile methodologies to offer a comprehensive framework for modern innovation and transformation.
170,00 EGPThe Design Thinking Toolbox
The Design Thinking Toolbox – A Practical Guide to Innovation Mastery
Book Summary
The Design Thinking Toolbox is a comprehensive and practical guide that equips professionals, teams, and organizations with the essential tools to drive innovation through the design thinking methodology. Developed by leading experts in the global design thinking community, the book compiles over 50 proven methods, each presented with step-by-step instructions, expert insights, and practical templates. This toolbox is not just theoretical—it is designed for immediate application in workshops, strategy sessions, product development, and organizational change.
170,00 EGP
