design thinking MENA

Innovation Innovators and Business – Arab World Edition

A Practical Guide to Innovation and Entrepreneurship in the Arab World

Innovation Innovators and Business – Arab World Edition is a comprehensive, hands-on textbook that demystifies the concepts of innovation and entrepreneurship with a special focus on the MENA region, particularly the UAE. Written by renowned academic and consultant Dr. Alexandrina Pauceanu, this book is an ideal companion for students, educators, entrepreneurs, and business leaders seeking practical insights into creativity, startup development, and business transformation.