decision-making
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Hot Seat, What I Learned Leading a Great American Company
A Leadership Journey Through Crisis: Hot Seat by Jeff Immelt
“Hot Seat: What I Learned Leading a Great American Company” is a deeply introspective memoir , former CEO of General Electric (GE), who succeeded the legendary Jack Welch. Immelt takes readers through his 16 years of leadership at GE, starting with the monumental challenge of stepping into the role just days before the 9/11 attacks. This book reflects on the most defining moments of his career, including the global financial crisis of 2008, the Fukushima disaster, and his attempt to steer GE into new technological and global markets.
176,00 EGP -
How Google Works
How Google Works – The Blueprint Behind a Tech Giant’s Success
Summary of the Book:
How Google Works is a revealing insider’s guide to the innovative management philosophies that powered Google’s rise from a small startup to one of the most influential companies in the world. Written by former Google CEO Eric Schmidt and former SVP Jonathan Rosenberg, the book distills years of hard-earned wisdom into practical lessons on leadership, culture, talent, and innovation. This is not just a business book—it’s a deep dive into how smart, adaptable organizations can thrive in a rapidly changing digital age.
176,00 EGP -
The Persuasion Code
The Persuasion Code – Unlock the Brain’s Secrets to Influence and Sell Smarter
Summary of the Book:
The Persuasion Code is a breakthrough guide that translates the complex world of neuroscience into a practical, powerful method for crafting persuasive messages. Written by the pioneers of neuromarketing, Christophe Morin and Patrick Renvoisé, this book introduces NeuroMap™—the only persuasion model based on how the human brain truly processes decisions. Whether you’re in marketing, sales, leadership, or communication, this book equips you with the scientific edge to capture attention, convince with credibility, and close with confidence.
165,00 EGP