data-driven fundraising

BeneFactors – The Playbook for Fundraising Success in the Digital Age

Summary of the Book:

BeneFactors by Joshua Birkholz is a powerful and timely guide for fundraising professionals, nonprofit leaders, and development teams navigating the complex challenges of the modern philanthropic landscape. As digital disruption, donor expectations, and data-driven strategies reshape fundraising, this book offers a clear roadmap to achieving consistent success. Drawing on years of consultancy and research, Birkholz reveals the eight core “factors” that distinguish high-performing fundraisers from the rest—making BeneFactors a must-read for anyone seeking sustainable, measurable impact.