customer retention
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Growth Marketing Strategy, Drive Profits and Sustained Business Growth
Growth Marketing Strategy – The Blueprint for Sustainable Profit and Long-Term Business Success
Summary of the Book:
Growth Marketing Strategy: Drive Profits and Sustained Business Growth by Rose Jia redefines the role of marketing in today’s fast-evolving economy. In contrast to the common perception of growth marketing as a collection of short-term tactics or “growth hacks,” this book establishes growth marketing as a strategic, full-funnel discipline designed to deliver long-term value. Jia presents a comprehensive roadmap for businesses of all sizes, guiding marketers in building resilient, adaptive strategies that consistently attract, convert, and retain customers.
165,00 EGP -
Kotler on Marketing
Kotler on Marketing – Master the Rules of Modern Market Domination
Summary of the Book:
Kotler on Marketing is the ultimate strategic guidebook by Philip Kotler, the world’s most influential voice in marketing. Drawing from his globally renowned lectures and decades of hands-on consultancy with the world’s top brands, Kotler provides a practical, insightful, and battle-tested roadmap for marketing professionals looking to thrive in the era of globalization, hypercompetition, and digital transformation. This book distills the essence of modern marketing in a format that’s as readable as it is actionable.
165,00 EGP -
Outside In, The Power of Putting Customers at the Center of Your Business
Summary of the Book:
Outside In: The Power of Putting Customers at the Center of Your Business is a groundbreaking business strategy guide authored by customer experience pioneers Harley Manning, Kerry Bodine, and Josh Bernoff from Forrester Research. The book presents a comprehensive case for customer experience (CX) as the most sustainable competitive advantage in today’s digital and data-rich marketplace. Through compelling real-world examples—from Fidelity’s billion-dollar innovation to Office Depot’s transformation struggles—this book shows that customer perception of every interaction is not a side concern but the core driver of growth, retention, and loyalty.
176,00 EGP -
Services Marketing, Concepts, Strategies, & Cases
Services Marketing – Strategies for Success in a Rapidly Evolving Experience Economy
Summary of the Book:
Services Marketing: Concepts, Strategies & Cases (6th Edition) by K. Hoffman and John Bateson is a comprehensive guide that explores the unique challenges and opportunities in marketing services. This edition positions services marketing not only as the backbone of service-based businesses but also as a key competitive advantage for firms offering tangible products. The book features fifteen well-structured chapters covering critical concepts such as service design, customer experience, relationship marketing, and service recovery.
165,00 EGP -
Ten Deadly Marketing Sins
Ten Deadly Marketing Sins – What’s Killing Your Brand and How to Fix It
Summary of the Book:
Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler, the world’s most renowned marketing authority, reveals the most critical errors that organizations commit in their marketing strategies—and how to fix them. In this punchy and practical guide, Kotler doesn’t just highlight flaws; he provides powerful, actionable solutions to turn your marketing failures into success. This book is a strategic wake-up call for businesses stuck in outdated practices and struggling to justify their marketing spend.
165,00 EGP