customer journey
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Cracking the Product Marketing Code
Cracking the Product Marketing Code – Strategies from Tech Giants to Master Market Domination
Summary of the Book:
Cracking the Product Marketing Code by Iman Bayatra is your ultimate guide to mastering the art and science of product marketing in the modern digital landscape. With battle-tested insights from the inner workings of Google, Meta, and TikTok, this book equips readers with the skills to bridge the crucial gap between product development and market success. It offers an in-depth, actionable breakdown of both inbound and outbound marketing strategies, empowering professionals to build effective go-to-market (GTM) plans, launch with precision, and scale product adoption with measurable impact.
165,00 EGP -
Marketing Made Simple
Marketing Made Simple – A Proven Step-by-Step Roadmap to Clarify Your Message and Win More Customers
Summary of the Book:
Marketing Made Simple by Donald Miller and J.J. Peterson is a hands-on, step-by-step guide that translates the renowned StoryBrand framework into a practical marketing strategy for businesses of any size. Building on the foundation laid in the bestselling Building a StoryBrand, this book takes readers through a clear, actionable process for implementing a customer-focused messaging plan that aligns with their marketing touchpoints—from websites to lead generators to email campaigns.
165,00 EGP
