creativity in business

Entrepreneurship The Art Science and Process for Success – A Complete Blueprint for Building a Thriving Venture

Summary of the Book:

Entrepreneurship: The Art, Science, and Process for Success by Charles E. Bamford is a comprehensive and practical guide that integrates the creative, analytical, and strategic elements of launching and growing a business. This book breaks down entrepreneurship into three pillars: the art of vision and innovation, the science of applied research and decision-making, and the process that brings them together in a structured, actionable plan. Whether you’re a student, aspiring entrepreneur, or early-stage founder, this book helps you master both the mindset and methodology required to succeed in today’s dynamic business environment.