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creative leadership
This Is Strategy
This Is Strategy – Make Better Plans, Build What Matters, and Drive Change That Lasts
Summary of the Book:
This Is Strategy by Seth Godin is a powerful and timely guide that redefines how we think about strategic planning in today’s chaotic, fast-moving world. Known for his bestsellers like This is Marketing and Purple Cow, Godin shifts the conversation from outdated models to a bold, practical framework that empowers individuals and organizations to act intentionally and effectively. This is not a book of corporate jargon—it’s a call to action to make better decisions, craft impactful strategies, and lead with purpose. Whether you’re building a business, shaping a brand, or launching an idea, this book is your blueprint for making lasting change.
165,00 EGP
Design Thinking for Strategic Innovation
Design Thinking for Strategic Innovation – What They Never Taught You in Business School
Summary of the Book:
Design Thinking for Strategic Innovation by Idris Mootee is a bold and essential guide that bridges the gap between design thinking and practical business management. Unlike traditional business manuals, this book offers a structured, real-world framework for applying design thinking to solve complex challenges and drive innovation across industries. Drawing from executive-level insights and field-tested strategies, Mootee equips professionals with actionable methods, tools, and mindsets to transform their organizations through creativity, empathy, and systems thinking. This book isn’t just theory—it’s a hands-on playbook for innovation.
170,00 EGP
The Ride of a Lifetime, Lessons Learned from 15 Years as CEO of the Walt Disney Company
The Ride of a Lifetime – How Disney’s Visionary CEO Transformed a Global Empire
Summary of the Book:
In The Ride of a Lifetime, Robert Iger, the legendary former CEO of The Walt Disney Company, shares his journey of transforming Disney into the world’s most powerful entertainment brand. Taking over during a time of corporate turmoil, Iger implemented a bold vision based on quality content, embracing technology, and global expansion. The result? A fivefold increase in Disney’s value, and the acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox. This memoir is both a leadership guide and a behind-the-scenes look at one of the most remarkable corporate turnarounds of our time.
176,00 EGP