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Corporate Innovation
Bezonomics, How Amazon Is Changing Our Lives
Inside the Amazon Machine: The Power of Bezonomics
Book Summary:
Bezonomics: How Amazon Is Changing Our Lives and What the World’s Best Companies Are Learning from It is a deep-dive into Amazon’s unparalleled rise and the innovative business strategy behind its dominance. Author Brian Dumaine explores how Jeff Bezos transformed a simple online bookstore into a global force that now shapes e-commerce, cloud computing, media, logistics, and even artificial intelligence. The book presents a balanced, factual look at how Amazon operates—and how other companies are adapting to survive in its shadow.
176,00 EGPLean Enterprise
Lean Enterprise – Innovating at Scale Without Slowing Down
Summary of the Book:
Lean Enterprise is a transformational guide for organizations striving to compete in an era defined by rapid technological change and evolving customer expectations. Written by Jez Humble, Joanne Molesky, and Barry O’Reilly, the book translates Lean and Agile principles into actionable strategies for entire enterprises—not just development teams. Drawing from real-world case studies, the authors demonstrate how forward-thinking organizations radically restructured governance, product development, and culture to accelerate innovation and deliver better results at scale.
170,00 EGPThe Intrapreneurship Formula
The Intrapreneurship Formula: Unlocking Innovation from Within
The Intrapreneurship Formula offers a practical and empowering framework for driving corporate entrepreneurship through employee engagement. In a world of constant disruption and rapid technological advancement, companies must innovate or risk becoming obsolete. Sandra Lam argues that organizations already possess the most vital resource for innovation—their employees. This book delivers a step-by-step playbook for activating intrapreneurship, using proven tools like Design Thinking, Lean Startup, and Agile.
176,00 EGPThe Unicorn Within
The Unicorn Within: Unlocking Startup Speed and Disruption Inside Big Companies
Book Summary:
The Unicorn Within by Linda Yates is a bold and actionable manifesto for large companies ready to reclaim innovation. Rather than getting outpaced by startups, Yates shows how established corporations can turn their inherent strengths—capital, talent, customers, and brand—into fuel for disruptive venture creation. Through a structured, scalable framework from Ideate to Incubate, Accelerate, and Scale, this book provides a repeatable method for building breakthrough businesses at startup speed—all from within.
176,00 EGP
