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consumer behavior
Market Research in Practice
Market Research in Practice – A Step-by-Step Guide to Smarter Business Decisions
Summary of the Book:
Market Research in Practice: An Introduction to Gaining Greater Market Insight by Paul Hague is a comprehensive and accessible guide for anyone looking to understand and apply market research effectively. Now in its fourth edition, this bestseller walks you through every stage of the research process, from planning and data collection to analysis and reporting. The book is packed with practical tools, real-world business examples, and clear explanations that make it perfect for marketers, students, and professionals alike who want to make data-driven decisions.
165,00 EGP
A Framework for Marketing Management
A Framework for Marketing Management – The Essentials of Modern Marketing Strategy
Summary of the Book:
A Framework for Marketing Management is a concise, high-impact adaptation of Kotler and Keller’s landmark textbook, designed for those who seek authoritative insights into modern marketing without the bulk. Written by two of the most respected voices in the field—Philip Kotler and Kevin Lane Keller—this book distills the core principles of marketing strategy, analysis, and execution into a practical and accessible guide. It balances current academic theory with practical application, making it ideal for business students, professionals, and organizations navigating today’s dynamic market environments.
165,00 EGP
International Marketing
International Marketing – Master Global Markets with Cultural Intelligence
International Marketing by Cateora, Graham, and Gilly is the field-defining textbook that sets the gold standard in global marketing education. Now in its 15th edition, this authoritative guide goes beyond economic principles to explore the full spectrum of factors shaping international markets—history, geography, language, religion, and culture. The book blends rich theoretical insights with real-world applications to help readers understand the intricacies of marketing in diverse international environments. With cutting-edge updates and technological enhancements, this edition ensures you’re fully equipped to navigate today’s complex global economy.
165,00 EGP