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competitive analysis
Cracking the Product Marketing Code
Cracking the Product Marketing Code – Strategies from Tech Giants to Master Market Domination
Summary of the Book:
Cracking the Product Marketing Code by Iman Bayatra is your ultimate guide to mastering the art and science of product marketing in the modern digital landscape. With battle-tested insights from the inner workings of Google, Meta, and TikTok, this book equips readers with the skills to bridge the crucial gap between product development and market success. It offers an in-depth, actionable breakdown of both inbound and outbound marketing strategies, empowering professionals to build effective go-to-market (GTM) plans, launch with precision, and scale product adoption with measurable impact.
165,00 EGPTen Deadly Marketing Sins
Ten Deadly Marketing Sins – What’s Killing Your Brand and How to Fix It
Summary of the Book:
Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler, the world’s most renowned marketing authority, reveals the most critical errors that organizations commit in their marketing strategies—and how to fix them. In this punchy and practical guide, Kotler doesn’t just highlight flaws; he provides powerful, actionable solutions to turn your marketing failures into success. This book is a strategic wake-up call for businesses stuck in outdated practices and struggling to justify their marketing spend.
165,00 EGPThe Business Models Handbook
The Business Models Handbook – Master the Tools Behind High-Performing Companies
Summary of the Book:
The Business Models Handbook is an essential guide that gathers the most effective, widely-used, and practical business frameworks into one resource. Whether you’re tackling a complex strategy, improving operations, or building a high-growth enterprise, this book equips you with structured models that drive clarity and decision-making. In its thoroughly updated second edition, this handbook presents 50 business frameworks covering critical topics such as value chain analysis, competitive intelligence, benchmarking, and gap analysis, making it a definitive toolkit for professionals navigating today’s dynamic markets.
170,00 EGP
