competitive advantage
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Essentials of Entrepreneurship and Small Business Management
Essentials of Entrepreneurship and Small Business Management – The Definitive Guide to Launching and Leading a Thriving Venture
Book Summary
Essentials of Entrepreneurship and Small Business Management (9th Edition) offers a practical and engaging roadmap for students and aspiring entrepreneurs who seek to build a strong foundation in business creation and management. Written by leading experts Jeffrey R. Cornwall and Norman M. Scarborough, this comprehensive textbook blends real-world insight with hands-on tools to help readers understand what it takes to transform an idea into a sustainable business.
170,00 EGP -
Getting Everything You Can Out of All You’ve Got
Unlock Hidden Wealth – 21 Strategic Ways to Outperform and Outearn the Competition
Summary of the Book:
Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham is a dynamic and actionable guide for entrepreneurs, marketers, and professionals who want to maximize results using what they already have. With decades of experience advising Fortune 500 companies, Abraham presents a mindset and methodology for uncovering the hidden assets, undervalued resources, and overlooked opportunities present in any business or industry.
170,00 EGP -
Sun Tzu Strategies for Marketing
Sun Tzu Strategies for Marketing – Winning the War for Customers with Timeless Tactical Brilliance
Summary of the Book:
Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers reimagines the ancient wisdom of The Art of War for the modern battlefield of business. Written by Sun Tzu expert Gerald Michaelson and co-author Steven Michaelson, this book translates centuries-old military strategies into a powerful framework for marketing professionals. It introduces “The Principles of the Marketing War,” including foundational concepts like the Organization of Intelligence, Economy of Force, and Simplicity, demonstrating how these ideas can help businesses outperform their competitors.
165,00 EGP -
The Innovation Stack, Building an Unbeatable Business One Crazy Idea at a Time
The Innovation Stack – How Crazy Ideas Create Unbeatable Businesses
Summary of the Book:
The Innovation Stack is a bold and insightful exploration of what it truly means to be an entrepreneur. Written by Jim McKelvey, cofounder of Square, the book tells the dramatic origin story of how Square disrupted the credit card industry—and beat Amazon at its own game. More than just a business memoir, it presents a powerful framework for innovation that any startup or founder can apply. Through humor, personal anecdotes, and historical case studies, McKelvey introduces the concept of an “Innovation Stack”—a series of interlocking innovations that build upon one another to form an uncopyable and resilient business.
170,00 EGP -
The Innovators Solution
The Innovators Solution– Your Strategic Blueprint for Disruptive Growth
The Innovators Solution : Creating and Sustaining Successful Growth by Clayton Christensen and Michael E. Raynor is the definitive guide for leaders and entrepreneurs seeking to not just survive in the age of disruption, but to become the disruptors. Building on the foundational ideas introduced in The Innovator’s Dilemma, this book explores how companies can systematically generate and sustain growth through innovation. Packed with decades of research and case studies from various industries, the book offers a strategic framework for building a disruptive growth engine that creates lasting competitive advantage.
176,00 EGP