change management

This Is Strategy – Make Better Plans, Build What Matters, and Drive Change That Lasts

Summary of the Book:

This Is Strategy by Seth Godin is a powerful and timely guide that redefines how we think about strategic planning in today’s chaotic, fast-moving world. Known for his bestsellers like This is Marketing and Purple Cow, Godin shifts the conversation from outdated models to a bold, practical framework that empowers individuals and organizations to act intentionally and effectively. This is not a book of corporate jargon—it’s a call to action to make better decisions, craft impactful strategies, and lead with purpose. Whether you’re building a business, shaping a brand, or launching an idea, this book is your blueprint for making lasting change.