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case studies
Design a Better Business
“Design a Better Business: Master the Tools, Skills, and Mindset for Innovation and Growth”
Summary of the Book
“Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation” by Patrick van der Pijl is a comprehensive guide to navigating the entire business design journey—from the initial spark of an idea to scaling it into a successful venture. This book offers a unique, step-by-step approach to innovation, featuring over 20 practical tools and skills to help you harness opportunities in uncertain environments. With insights from thought leaders like Steve Blank, Alex Osterwalder, and Nancy Duarte, and over 50 real-life case studies from companies like ING Bank, Audi, and Toyota Financial Services, this book provides a behind-the-scenes look at best practices and common pitfalls to avoid.176,00 EGPSmall Enterprise Marketing, Eighteen Case Studies
Small Enterprise Marketing – Real Stories of Passion, Purpose, and Local Success
Summary of the Book:
Small Enterprise Marketing: Eighteen Case Studies by Carolyn Strong is a refreshing departure from traditional business manuals that focus solely on financial metrics. Instead, this book captures the authentic and inspiring journeys of small business owners who have carved out their own paths through resilience, creativity, and community-driven passion. Through eighteen detailed case studies, readers are introduced to entrepreneurs who transformed their personal values and innovative ideas into thriving, sustainable ventures. These narratives highlight the human side of business—the grit, growth, and genuine impact that small enterprises have on their communities.
165,00 EGP
