business relationships
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Marketing Management A Relationship Approach
Marketing Management: Building Strategic Relationships in a Connected World
Summary of the Book:
Marketing Management: A Relationship Approach by Svend Hollensen offers a fresh perspective on modern marketing by integrating relationship marketing principles into traditional marketing planning. Now in its fourth edition, this internationally acclaimed textbook presents a comprehensive framework that aligns marketing strategies with the growing demand for long-term, value-driven relationships across physical and digital channels. As globalization and digital transformation reshape the business landscape, Hollensen emphasizes the strategic importance of managing relationships not just with customers, but also with suppliers, partners, employees, and stakeholders.
170,00 EGP -
Midas Touch, Why Some Entrepreneurs Get Rich-And Why Most Don’t
Midas Touch – Why Some Entrepreneurs Get Rich… And Why Most Don’t
Summary of the Book:
Midas Touch is a bold and insightful business book co-authored by two polarizing yet iconic figures in the world of entrepreneurship—Donald J. Trump and Robert T. Kiyosaki, with a foreword by Mark Burnett. In a time of economic uncertainty and soaring unemployment, this book presents entrepreneurs as the real agents of economic revival. Trump and Kiyosaki argue that wealth creation and job growth don’t come from governments—they come from entrepreneurs with vision, discipline, and the elusive “Midas Touch.” This book shares the mindset and strategies behind their success, while pointing out why most others fail.
176,00 EGP
