business longevity

Built to Last – The Blueprint for Timeless, Visionary Companies

Book Summary

Built to Last by Jim Collins and Jerry I. Porras is a landmark study in business excellence, offering a deep dive into the DNA of visionary companies that have stood the test of time. Based on a six-year research project at Stanford University, this groundbreaking book analyzes 18 exceptional companies—such as 3M, GE, HP, and Disney—that have outperformed their peers over decades. The authors explore what sets these organizations apart from their competitors and unveil the core principles that fuel enduring success.