business intelligence
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Data Science for Entrepreneurship
Data Science for Entrepreneurship – Turning Data Into Innovation and Impact
Summary of the Book:
Data Science for Entrepreneurship: Principles and Methods for Data Engineering, Analytics, Entrepreneurship, and the Society, edited by Werner Liebregts, Willem-Jan van den Heuvel, and Arjan van den Born, bridges the gap between cutting-edge data science and entrepreneurial action. This comprehensive and practical guide empowers readers to understand and apply the tools of data engineering and data analytics to solve real-world problems and build innovative, data-driven businesses. It emphasizes not just the technical aspects of data but also the societal and entrepreneurial implications—encouraging a responsible, opportunity-driven approach to data science.
176,00 EGP -
Essentials of Marketing Research
Essentials of Marketing Research – Practical Tools to Decode Customer Insights and Drive Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research by Joseph F. Hair Jr., David J. Ortinau, Mary Wolfinbarger, and Robert P. Bush is a concise yet comprehensive guide that equips students and professionals with the practical skills needed to navigate the complex world of marketing research. Unlike traditional textbooks that overemphasize theory, this book adopts an application-oriented approach, focusing on the real-world processes of collecting, analyzing, and interpreting data to solve marketing problems and seize opportunities.
165,00 EGP -
Marketing Metrics, Beyond Clickbaits
Metrics that Matter – Mastering the Science of Marketing Performance
Summary of the Book:
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance is the ultimate resource for understanding and applying the most powerful marketing metrics in today’s data-driven business environment. Authored by top marketing scholars—Paul W. Farris, David Reibstein, Phillip E. Pfeifer, and Neil Bendle—this thoroughly updated edition presents a comprehensive roadmap for selecting, interpreting, and utilizing metrics across all areas of marketing.
Whether you’re assessing campaign ROI, brand equity, customer value, or digital engagement, the book provides the tools and frameworks needed to make informed and strategic decisions. With practical insights on marketing dashboards, data triangulation, and the relationship between marketing activities and financial performance, this guide helps professionals turn data into action.
170,00 EGP