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Business innovation
Blue Ocean Strategy
Blue Ocean Strategy: Create New Markets Instead of Competing in Crowded Ones
Book Summary:
Blue Ocean Strategy is a global bestseller that has transformed the way businesses think about strategy and competition. Instead of battling in saturated markets filled with rivals (the “red ocean”), authors W. Chan Kim and Renée Mauborgne introduce the concept of the “blue ocean” — unexplored market spaces ripe for innovation and growth. Backed by over a decade of research across 30 industries, this expanded edition offers new insights and tools to help leaders unlock fresh demand and achieve sustainable success.
155,00 EGPDesign a Better Business
“Design a Better Business: Master the Tools, Skills, and Mindset for Innovation and Growth”
Summary of the Book
“Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation” by Patrick van der Pijl is a comprehensive guide to navigating the entire business design journey—from the initial spark of an idea to scaling it into a successful venture. This book offers a unique, step-by-step approach to innovation, featuring over 20 practical tools and skills to help you harness opportunities in uncertain environments. With insights from thought leaders like Steve Blank, Alex Osterwalder, and Nancy Duarte, and over 50 real-life case studies from companies like ING Bank, Audi, and Toyota Financial Services, this book provides a behind-the-scenes look at best practices and common pitfalls to avoid.175,00 EGPStart-Up Century: Why we’re all becoming entrepreneurs – and how to make it work for everyone
The Entrepreneurial Era: How Start-Up Century Redefines the Future of Work
Book Summary:
Start-Up Century: Why We’re All Becoming Entrepreneurs – and How to Make It Work for Everyone offers a sharp, compelling analysis of the 21st-century entrepreneurship boom. Written by James Wise, a prominent venture capitalist, the book delves into the massive societal shift toward self-employment and startup culture, driven by emerging technologies like AI, robotics, and automation. This book isn’t just about startups—it’s about the future of work.
145,00 EGPThe Upstarts, How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World
Disruption on Demand: How The Upstarts Redefined Modern Business
Book Summary:
The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World is a gripping narrative by Brad Stone that charts the meteoric rise of two of the most revolutionary companies of the 21st century—Uber and Airbnb. With the precision of a seasoned journalist and the pacing of a thriller, Stone reveals how these startups defied the odds and regulations to transform how people move and stay around the world. This is more than just a business book—it’s a chronicle of cultural and economic upheaval.
175,00 EGP
