business growth
Beyond Disruption
Rethink Innovation: Discover “Beyond Disruption” – A Strategy That Builds Without Destroying
Book Summary:
Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs is a groundbreaking book that challenges the traditional “disruption” model of innovation. Instead of breaking down industries and displacing jobs, this USA TODAY Bestseller by W.Chan Kim and Renée Mauborgne presents a new concept: nondisruptive creation — a bold and sustainable way to innovate and grow.
176,00 EGPBlue Ocean Strategy
Blue Ocean Strategy: Create New Markets Instead of Competing in Crowded Ones
Book Summary:
Blue Ocean Strategy is a global bestseller that has transformed the way businesses think about strategy and competition. Instead of battling in saturated markets filled with rivals (the “red ocean”), authors W. Chan Kim and Renée Mauborgne introduce the concept of the “blue ocean” — unexplored market spaces ripe for innovation and growth. Backed by over a decade of research across 30 industries, this expanded edition offers new insights and tools to help leaders unlock fresh demand and achieve sustainable success.
170,00 EGPDare to Scale, How to Grow Your Business Gracefully
Dare to Scale: How to Grow Your Business Gracefully
Dare to Scale is an essential guide for business owners, entrepreneurs, and founders who are looking to scale their businesses while maintaining balance and avoiding burnout. This book is designed for those who often feel overwhelmed by the challenges of growth—struggling with stress, managing teams, and facing the pressure of expansion. It offers a practical, easy-to-follow roadmap to help business leaders take the next step in growing their companies with grace, vision, and strategy.
176,00 EGPGetting Everything You Can Out of All You’ve Got
Unlock Hidden Wealth – 21 Strategic Ways to Outperform and Outearn the Competition
Summary of the Book:
Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham is a dynamic and actionable guide for entrepreneurs, marketers, and professionals who want to maximize results using what they already have. With decades of experience advising Fortune 500 companies, Abraham presents a mindset and methodology for uncovering the hidden assets, undervalued resources, and overlooked opportunities present in any business or industry.
170,00 EGPGreat by Choice, Uncertainty, Chaos, and Luck, Why Some Thrive Despite Them All
Thriving Against the Odds: The Blueprint for Greatness in Chaos
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All by Jim Collins and Morten T. Hansen is a powerful exploration of what separates companies that flourish in times of unpredictability from those that flounder. Drawing on nine years of rigorous research, this book offers a compelling mix of empirical evidence, deep analysis, and engaging narratives. It challenges conventional wisdom and reveals that the most successful leaders don’t simply survive in chaos—they use it as a platform for disciplined, consistent growth.
176,00 EGPHow to Be a Founder
How to Be a Founder – Your Roadmap to Launching High-Growth Startups
Summary of the Book:
How to Be a Founder is a hands-on, strategic guide written for aspiring entrepreneurs who want to move from idea to execution with clarity and confidence. Co-authored by Alice Bentinck and Matt Clifford, the visionary minds behind Entrepreneur First, this book serves as a toolkit for individuals ready to take the leap into building scalable, high-impact startups. Backed by a foreword from Reid Hoffman, founder of LinkedIn, the book walks readers through the full founder’s journey—from developing an idea and building the right team, to securing funding from VCs and angels.
170,00 EGPScaling for Success
Start Smart, Grow Strong: The Real Roadmap to Startup Success
Book Summary:
Scaling for Success Start for Success is a practical, experience-rich guide that decodes what it truly takes to start and grow a successful business from the ground up. Written by seasoned UK entrepreneur Jan Cavelle, this book blends strategic advice with real-life entrepreneurial stories to offer a well-rounded manual for anyone looking to turn their ideas into a thriving, scalable venture. Whether you’re launching from your kitchen table or stepping into the next phase of business growth, this book acts as both compass and encouragement.
176,00 EGPScaling Up, How a Few Companies Make It…and Why the Rest Don’t
Scaling Up – The Blueprint for Growing a High-Impact Business
Summary of the Book:
Scaling Up: How a Few Companies Make It… and Why the Rest Don’t is Verne Harnish’s definitive guide to growing a business with structure, clarity, and sustainable success. Building upon his earlier bestseller Mastering the Rockefeller Habits, this updated version offers a powerful framework for companies seeking to break through growth plateaus and scale with confidence. Drawing on over 30 years of coaching and consulting with high-growth companies, Harnish delivers tested strategies that address the daily challenges leaders face as their companies expand.
170,00 EGPSun Tzu Strategies for Marketing
Sun Tzu Strategies for Marketing – Winning the War for Customers with Timeless Tactical Brilliance
Summary of the Book:
Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers reimagines the ancient wisdom of The Art of War for the modern battlefield of business. Written by Sun Tzu expert Gerald Michaelson and co-author Steven Michaelson, this book translates centuries-old military strategies into a powerful framework for marketing professionals. It introduces “The Principles of the Marketing War,” including foundational concepts like the Organization of Intelligence, Economy of Force, and Simplicity, demonstrating how these ideas can help businesses outperform their competitors.
165,00 EGPTen Deadly Marketing Sins
Ten Deadly Marketing Sins – What’s Killing Your Brand and How to Fix It
Summary of the Book:
Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler, the world’s most renowned marketing authority, reveals the most critical errors that organizations commit in their marketing strategies—and how to fix them. In this punchy and practical guide, Kotler doesn’t just highlight flaws; he provides powerful, actionable solutions to turn your marketing failures into success. This book is a strategic wake-up call for businesses stuck in outdated practices and struggling to justify their marketing spend.
165,00 EGPThe Essential Entrepreneur
The Essential Entrepreneur: Your Step-by-Step Guide to Starting Strong and Scaling Smart
The Essential Entrepreneur – Global Revised & Extended Edition by Richard Turner is your ultimate business launchpad. Designed for aspiring entrepreneurs and early-stage business owners, this practical toolkit offers a no-nonsense, proven roadmap for turning a bright idea into a successful enterprise. From concept validation to market disruption, finance, operations, and branding, Turner breaks down the process of building a business into actionable steps, supported by insights from real-world experts and leading industry voices.
176,00 EGPThe Intrapreneurship Formula
The Intrapreneurship Formula: Unlocking Innovation from Within
The Intrapreneurship Formula offers a practical and empowering framework for driving corporate entrepreneurship through employee engagement. In a world of constant disruption and rapid technological advancement, companies must innovate or risk becoming obsolete. Sandra Lam argues that organizations already possess the most vital resource for innovation—their employees. This book delivers a step-by-step playbook for activating intrapreneurship, using proven tools like Design Thinking, Lean Startup, and Agile.
176,00 EGPThe Lean Startup
The Lean Startup – Build Smart, Grow Fast, and Innovate Continuously
Summary of the Book:
The Lean Startup by Eric Ries introduces a revolutionary methodology for launching and managing startups in an age defined by rapid innovation and uncertainty. Instead of following traditional, rigid business plans, Ries proposes a dynamic and iterative process grounded in scientific thinking, real customer feedback, and rapid experimentation. This approach helps entrepreneurs avoid costly failures, adapt quickly to change, and build sustainable businesses with limited resources. The Lean Startup has become a global movement, reshaping how startups—and even large corporations—bring new products to life.
170,00 EGPThe Persuasion Code
The Persuasion Code – Unlock the Brain’s Secrets to Influence and Sell Smarter
Summary of the Book:
The Persuasion Code is a breakthrough guide that translates the complex world of neuroscience into a practical, powerful method for crafting persuasive messages. Written by the pioneers of neuromarketing, Christophe Morin and Patrick Renvoisé, this book introduces NeuroMap™—the only persuasion model based on how the human brain truly processes decisions. Whether you’re in marketing, sales, leadership, or communication, this book equips you with the scientific edge to capture attention, convince with credibility, and close with confidence.
165,00 EGPThe Scale Model, How to Set Up and Run a Successful Enterprise
The Blueprint for Business Growth: Mastering Success with The Scale Model
The Scale Model: How to Set Up and Run a Successful Enterprise is a practical and highly effective guide that provides business leaders with a structured methodology for achieving consistent growth. This book simplifies the complexity of running and scaling a business by offering a step-by-step framework to identify pain points and implement solutions. Designed for busy entrepreneurs, it brings clarity and focus to business strategy, planning, and execution.
176,00 EGPThe Startup Players Handbook
The Startup Players Handbook: A Founder’s Playbook for SaaS Success
The Startup Players Handbook is a comprehensive, field-tested guide for founders building SaaS or software startups. Written for entrepreneurs navigating the early to late stages of growth, the book lays out a detailed roadmap covering everything from idea validation and mission crafting to legal structure, fundraising, team-building, and go-to-market strategy. Rather than deep-diving into each domain, it teaches founders how to build just enough understanding to start, scale, and delegate effectively.
176,00 EGPThe Ultimate Guide to Network Marketing
The Ultimate Guide to Network Marketing – Proven Secrets from Industry Leaders to Build Lasting Wealth
Summary of the Book:
The Ultimate Guide to Network Marketing by Dr. Joe Rubino is a powerful, all-in-one resource for anyone looking to build a thriving network marketing business. Compiling the strategies and insights of 37 successful entrepreneurs, this book reveals the real-world methods that have helped leaders in the field build massive organizations and generate long-term wealth. Whether you’re a complete beginner or a seasoned marketer, this guide will give you the confidence and tools to unlock new levels of success—without spending years figuring it out on your own.
165,00 EGPThis Is Strategy
This Is Strategy – Make Better Plans, Build What Matters, and Drive Change That Lasts
Summary of the Book:
This Is Strategy by Seth Godin is a powerful and timely guide that redefines how we think about strategic planning in today’s chaotic, fast-moving world. Known for his bestsellers like This is Marketing and Purple Cow, Godin shifts the conversation from outdated models to a bold, practical framework that empowers individuals and organizations to act intentionally and effectively. This is not a book of corporate jargon—it’s a call to action to make better decisions, craft impactful strategies, and lead with purpose. Whether you’re building a business, shaping a brand, or launching an idea, this book is your blueprint for making lasting change.
165,00 EGP
