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business growth strategy
Marketing Made Simple
Marketing Made Simple – A Proven Step-by-Step Roadmap to Clarify Your Message and Win More Customers
Summary of the Book:
Marketing Made Simple by Donald Miller and J.J. Peterson is a hands-on, step-by-step guide that translates the renowned StoryBrand framework into a practical marketing strategy for businesses of any size. Building on the foundation laid in the bestselling Building a StoryBrand, this book takes readers through a clear, actionable process for implementing a customer-focused messaging plan that aligns with their marketing touchpoints—from websites to lead generators to email campaigns.
165,00 EGPThe Innovators Solution
The Innovators Solution– Your Strategic Blueprint for Disruptive Growth
The Innovators Solution : Creating and Sustaining Successful Growth by Clayton Christensen and Michael E. Raynor is the definitive guide for leaders and entrepreneurs seeking to not just survive in the age of disruption, but to become the disruptors. Building on the foundational ideas introduced in The Innovator’s Dilemma, this book explores how companies can systematically generate and sustain growth through innovation. Packed with decades of research and case studies from various industries, the book offers a strategic framework for building a disruptive growth engine that creates lasting competitive advantage.
176,00 EGP
