business decision-making
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Essentials of Marketing Research Putting Research Into Practice
Essentials of Marketing Research – Turning Insights Into Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research Putting Research Into Practice by Kenneth E. Clow and Karen E. James is a hands-on, practical guide designed to bridge the gap between academic concepts and real-world application in the field of marketing research. Instead of focusing solely on theory, this book dives deep into how marketing research is actually conducted and used to support management decision-making. Every chapter starts with a real case study and draws from current industry practices and interviews with professional researchers. The book explores a wide range of techniques, from traditional survey research to digital tools like social media analytics, all while emphasizing data interpretation and business application.
165,00 EGP -
This Is Strategy
This Is Strategy – Make Better Plans, Build What Matters, and Drive Change That Lasts
Summary of the Book:
This Is Strategy by Seth Godin is a powerful and timely guide that redefines how we think about strategic planning in today’s chaotic, fast-moving world. Known for his bestsellers like This is Marketing and Purple Cow, Godin shifts the conversation from outdated models to a bold, practical framework that empowers individuals and organizations to act intentionally and effectively. This is not a book of corporate jargon—it’s a call to action to make better decisions, craft impactful strategies, and lead with purpose. Whether you’re building a business, shaping a brand, or launching an idea, this book is your blueprint for making lasting change.
165,00 EGP
