business case studies
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Business Adventures
Business Adventures – Timeless Lessons from the Volatile World of Finance
Summary of the Book:
Business Adventures by John Brooks is a classic business anthology that brings to life twelve compelling case studies from the world of American business and finance. Originally published in the 1960s, these stories remain remarkably relevant, offering vivid insights into human behavior, market psychology, and the unpredictable nature of business. From the ill-fated launch of Ford’s Edsel to the rise of Xerox and dramatic Wall Street crashes, Brooks captures the essence of what makes or breaks a company. His storytelling is rich with character, irony, and timeless wisdom that continues to resonate with modern entrepreneurs and business leaders.
170,00 EGP -
Essentials of Entrepreneurship and Small Business Management
Essentials of Entrepreneurship and Small Business Management – The Definitive Guide to Launching and Leading a Thriving Venture
Book Summary
Essentials of Entrepreneurship and Small Business Management (9th Edition) offers a practical and engaging roadmap for students and aspiring entrepreneurs who seek to build a strong foundation in business creation and management. Written by leading experts Jeffrey R. Cornwall and Norman M. Scarborough, this comprehensive textbook blends real-world insight with hands-on tools to help readers understand what it takes to transform an idea into a sustainable business.
170,00 EGP -
Entrepreneurship and Small Business
Entrepreneurship and Small Business – From Start-up Spark to Sustainable Success
Summary of the Book:
Entrepreneurship and Small Business: Start-up, Growth and Maturity by Paul Burns is a comprehensive and engaging guide that maps out the full lifecycle of a business—from ideation and launch, through rapid growth, to long-term sustainability. This book blends academic rigor with practical insights, drawing from real-life stories, global case studies, and hands-on entrepreneurial experience to provide a well-rounded view of what it takes to build and manage a successful small business in today’s dynamic economy.
170,00 EGP