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business books
How to Start Your Own Business
Your Ultimate Startup Blueprint – How to Start Your Own Business and Make It Thrive
Summary of the Book:
How to Start Your Own Business: And Make it Work is your step-by-step, visually driven companion to launching and scaling a successful startup in the modern world. Created by the renowned team at DK, this guide distills complex business concepts into clear, easy-to-follow visuals and no-nonsense advice. It’s not just another startup book—it’s a powerful toolkit designed for visual learners, aspiring entrepreneurs, and anyone looking to bring their business idea to life with clarity and confidence. This book is your shortcut to understanding the foundations of entrepreneurship—from planning and branding to finance and growth.
170,00 EGPKnow What Matters
Know What Matters – The Blueprint Behind Building Billion-Dollar Brands
Summary of the Book:
Know What Matters is a powerful and thought-provoking business memoir by Ron Shaich, the visionary entrepreneur behind Panera Bread, Au Bon Pain, and a lead investor in brands like Cava and Tatte. In this bestselling book, Shaich distills decades of experience into transformative lessons drawn from real-world leadership, innovation, and radical business reinvention. From transforming a small cookie shop into a multibillion-dollar fast-casual empire, this book reveals what it truly means to identify what matters most—and how to take bold action to achieve it. More than a business guide, it is a personal manifesto on leading with purpose, values, and resilience.
176,00 EGPOnward, How Starbucks Fought for Its Life without Losing Its Soul
Onward – How Starbucks Fought for Its Life without Losing Its Soul
Summary of the Book:
Onward is the inspiring true story of how Starbucks, facing one of its most critical moments, was revived from the brink of collapse. In 2008, Howard Schultz, the company’s visionary founder, returned as CEO to rescue the brand he built. This book provides an insider’s account of that dramatic turnaround during a global financial crisis, focusing not only on restoring profitability, but on rekindling the company’s original mission, culture, and soul. It’s a raw, honest look into the challenges of corporate transformation.
176,00 EGP
