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business agility
The Lean Startup
The Lean Startup – Build Smart, Grow Fast, and Innovate Continuously
Summary of the Book:
The Lean Startup by Eric Ries introduces a revolutionary methodology for launching and managing startups in an age defined by rapid innovation and uncertainty. Instead of following traditional, rigid business plans, Ries proposes a dynamic and iterative process grounded in scientific thinking, real customer feedback, and rapid experimentation. This approach helps entrepreneurs avoid costly failures, adapt quickly to change, and build sustainable businesses with limited resources. The Lean Startup has become a global movement, reshaping how startups—and even large corporations—bring new products to life.
170,00 EGP
Entrepreneurial Marketing
Entrepreneurial Marketing – A Visionary Guide Beyond Traditional Thinking
Summary of the Book:
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability is a trailblazing book that redefines the future of marketing. Co-authored by Philip Kotler, widely regarded as the “Father of Modern Marketing,” along with Hermawan Kartajaya, Hooi Den Huan, and Jacky Mussry, this book challenges outdated marketing norms and offers a bold new direction rooted in creativity, agility, and strategic innovation. It introduces a post-professional mindset, blending entrepreneurship, technology, sustainability, and human values to help businesses thrive in the volatile markets of tomorrow. Through powerful insights and frameworks, the authors prepare readers to build resilient, value-driven organizations for the era ahead.
165,00 EGP