Break the Rules book summary

Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

Break the Rules! is a bold and enlightening exploration of the six “counter-conventional” mindsets that differentiate game-changing entrepreneurs from conventional business thinkers. Drawing from over 20 years of field research and entrepreneurial experience, Dr. John Mullins of London Business School presents a compelling blueprint for how anyone—whether a startup founder, corporate leader, or aspiring innovator—can adopt entrepreneurial thinking to challenge norms, drive growth, and create meaningful impact.