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brand building
Know What Matters
Know What Matters – The Blueprint Behind Building Billion-Dollar Brands
Summary of the Book:
Know What Matters is a powerful and thought-provoking business memoir by Ron Shaich, the visionary entrepreneur behind Panera Bread, Au Bon Pain, and a lead investor in brands like Cava and Tatte. In this bestselling book, Shaich distills decades of experience into transformative lessons drawn from real-world leadership, innovation, and radical business reinvention. From transforming a small cookie shop into a multibillion-dollar fast-casual empire, this book reveals what it truly means to identify what matters most—and how to take bold action to achieve it. More than a business guide, it is a personal manifesto on leading with purpose, values, and resilience.
176,00 EGP
Midas Touch, Why Some Entrepreneurs Get Rich-And Why Most Don’t
Midas Touch – Why Some Entrepreneurs Get Rich… And Why Most Don’t
Summary of the Book:
Midas Touch is a bold and insightful business book co-authored by two polarizing yet iconic figures in the world of entrepreneurship—Donald J. Trump and Robert T. Kiyosaki, with a foreword by Mark Burnett. In a time of economic uncertainty and soaring unemployment, this book presents entrepreneurs as the real agents of economic revival. Trump and Kiyosaki argue that wealth creation and job growth don’t come from governments—they come from entrepreneurs with vision, discipline, and the elusive “Midas Touch.” This book shares the mindset and strategies behind their success, while pointing out why most others fail.
176,00 EGP
No Filter, The Inside Story of Instagram
No Filter – The Inside Story Behind Instagram’s Global Domination
Summary of the Book:
No Filter is a captivating and meticulously reported narrative that unveils the extraordinary rise of Instagram—from a modest photo-sharing app to a cultural and economic juggernaut. Written by award-winning journalist Sarah Frier, this book goes behind the scenes to reveal how Instagram redefined modern communication, transformed global commerce, and shaped the age of digital identity and influence. Through exclusive access and rich storytelling, No Filter delivers an unprecedented look into one of the most influential platforms of our time.
176,00 EGP
Lean Marketing, More leads. More profit. Less marketing
Lean Marketing – More Leads. More Profit. Less Marketing.
Summary of the Book:
Lean Marketing by Allan Dib, author of the international bestseller The 1-Page Marketing Plan, flips conventional marketing advice on its head. In a world where marketers are told to do more, spend more, and chase every new trend, Lean Marketing offers a refreshing alternative: do less—but do it smarter. Built on the principles of the lean movement, this book presents a structured, no-fluff framework that drives measurable results with less overwhelm and lower cost. It’s a roadmap to a simplified, scalable, and sustainable marketing system that consistently generates high-quality leads and real profits.
165,00 EGP
This Is Strategy
This Is Strategy – Make Better Plans, Build What Matters, and Drive Change That Lasts
Summary of the Book:
This Is Strategy by Seth Godin is a powerful and timely guide that redefines how we think about strategic planning in today’s chaotic, fast-moving world. Known for his bestsellers like This is Marketing and Purple Cow, Godin shifts the conversation from outdated models to a bold, practical framework that empowers individuals and organizations to act intentionally and effectively. This is not a book of corporate jargon—it’s a call to action to make better decisions, craft impactful strategies, and lead with purpose. Whether you’re building a business, shaping a brand, or launching an idea, this book is your blueprint for making lasting change.
165,00 EGP