brand activism
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Marketing for Social Change
Marketing for Social Change – Turning Brand Purpose into Lasting Impact
Summary of the Book:
Marketing for Social Change: How to Turn Purpose into Business and Social Impact by Kian Bakhtiari is a vital guide for marketers, business leaders, and brand strategists who are ready to move beyond profit-centric campaigns and embrace the power of purposeful marketing. In a world where consumers demand more transparency, accountability, and authenticity, Bakhtiari presents a new framework for aligning business strategy with social impact.
165,00 EGP -
Responsible Marketing, How to Create an Authentic and Inclusive Marketing Strategy
Responsible Marketing – Building Brands that Matter in a Diverse World
Summary of the Book:
Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy by Lola Bakare is a timely and transformative guide that redefines how marketing should operate in a culturally aware and socially responsible world. As brands navigate increasing demands for equity, representation, and authenticity, this book provides a structured approach to inclusive marketing that not only reflects the world we live in but also drives business success.
165,00 EGP