behavior-driven communication

Changing the World One Campaign at a Time – The Power of Social Marketing

Summary of the Book:

Social Marketing: Behavior Change for Social Good is the leading guidebook for creating impactful social change campaigns that drive meaningful behavior shifts for the betterment of society. Authored by marketing luminaries Nancy R. Lee and Philip Kotler, this sixth edition offers a deep dive into the strategic planning and execution of social marketing initiatives—whether addressing public health issues, environmental protection, or civic engagement. Built around their acclaimed 10-Step Strategic Social Marketing Planning Model, the book empowers readers to craft data-driven, audience-centered campaigns that move the needle on pressing