authenticity in marketing

Marketing for Social Change – Turning Brand Purpose into Lasting Impact

Summary of the Book:

Marketing for Social Change: How to Turn Purpose into Business and Social Impact by Kian Bakhtiari is a vital guide for marketers, business leaders, and brand strategists who are ready to move beyond profit-centric campaigns and embrace the power of purposeful marketing. In a world where consumers demand more transparency, accountability, and authenticity, Bakhtiari presents a new framework for aligning business strategy with social impact.