authentic branding
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Responsible Marketing, How to Create an Authentic and Inclusive Marketing Strategy
Responsible Marketing – Building Brands that Matter in a Diverse World
Summary of the Book:
Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy by Lola Bakare is a timely and transformative guide that redefines how marketing should operate in a culturally aware and socially responsible world. As brands navigate increasing demands for equity, representation, and authenticity, this book provides a structured approach to inclusive marketing that not only reflects the world we live in but also drives business success.
165,00 EGP -
Small Enterprise Marketing, Eighteen Case Studies
Small Enterprise Marketing – Real Stories of Passion, Purpose, and Local Success
Summary of the Book:
Small Enterprise Marketing: Eighteen Case Studies by Carolyn Strong is a refreshing departure from traditional business manuals that focus solely on financial metrics. Instead, this book captures the authentic and inspiring journeys of small business owners who have carved out their own paths through resilience, creativity, and community-driven passion. Through eighteen detailed case studies, readers are introduced to entrepreneurs who transformed their personal values and innovative ideas into thriving, sustainable ventures. These narratives highlight the human side of business—the grit, growth, and genuine impact that small enterprises have on their communities.
165,00 EGP
