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artificial intelligence
Lean AI
Lean AI – Harnessing Artificial Intelligence to Supercharge Startup Growth
Summary of the Book:
Lean AI is a groundbreaking guide that reveals how startups can leverage artificial intelligence and automation to scale user acquisition and drive revenue—all with lean teams and limited resources. Written by growth leader Lomit Patel, this book is part of Eric Ries’ renowned Lean Startup series and presents a modern blueprint for building autonomous marketing engines powered by data, machine learning, and smart experimentation. It is an indispensable read for every startup looking to scale intelligently and sustainably.
170,00 EGPThe AI Marketing Canvas
The AI Marketing Canvas – A Practical Roadmap to Integrating AI into Modern Marketing
Summary of the Book:
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing is a groundbreaking guide tailored for modern marketing leaders seeking to harness the full potential of AI in their strategies. Written by Raj Venkatesan and Jim Lecinski, this book offers a structured and practical five-stage framework that helps CMOs and senior marketers effectively plan, implement, and optimize AI within their organizations. Drawing on extensive research and real-world case studies from companies like Google, Coca-Cola, Lyft, and Ancestry.com, the book demystifies AI and breaks down its adoption into manageable phases—regardless of your current digital maturity level.
170,00 EGP
