AI strategy
-
The AI Marketing Canvas
The AI Marketing Canvas – A Practical Roadmap to Integrating AI into Modern Marketing
Summary of the Book:
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing is a groundbreaking guide tailored for modern marketing leaders seeking to harness the full potential of AI in their strategies. Written by Raj Venkatesan and Jim Lecinski, this book offers a structured and practical five-stage framework that helps CMOs and senior marketers effectively plan, implement, and optimize AI within their organizations. Drawing on extensive research and real-world case studies from companies like Google, Coca-Cola, Lyft, and Ancestry.com, the book demystifies AI and breaks down its adoption into manageable phases—regardless of your current digital maturity level.
170,00 EGP -
The Great Tech Game, How Technology is Shaping Geopolitics and the Destiny of Nations
?The Great Tech Game – Who Wins the Race for Technological Dominance
Summary of the Book:
The Great Tech Game is a timely and thought-provoking exploration of how emerging technologies are reshaping the global order. Author Anirudh Suri delves into the geopolitical shifts driven by AI, data, cyber capabilities, and digital infrastructure. He frames the 21st century as a high-stakes global game where nations either adapt to the tech revolution—or risk falling into irrelevance. Drawing from historical shifts like industrialization and colonization, the book argues that the future will belong to those who master the digital frontier.
176,00 EGP