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The Agency, Build Grow Repeat
The Agency: Build – Grow – Repeat – Master the Art of Building a Client-Winning Digital Business
Summary of the Book:
The Agency: Build – Grow – Repeat by Luca Senatore is a no-fluff, actionable guide for anyone starting, scaling, or struggling to run a successful digital agency. In an industry saturated with competition and complexity, Senatore provides a powerful blueprint for creating an agency that not only wins clients—but keeps them. This book goes beyond theory, offering proven systems, strategies, and hard-won lessons from the trenches of agency growth.
165,00 EGPThe AI Marketing Canvas
The AI Marketing Canvas – A Practical Roadmap to Integrating AI into Modern Marketing
Summary of the Book:
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing is a groundbreaking guide tailored for modern marketing leaders seeking to harness the full potential of AI in their strategies. Written by Raj Venkatesan and Jim Lecinski, this book offers a structured and practical five-stage framework that helps CMOs and senior marketers effectively plan, implement, and optimize AI within their organizations. Drawing on extensive research and real-world case studies from companies like Google, Coca-Cola, Lyft, and Ancestry.com, the book demystifies AI and breaks down its adoption into manageable phases—regardless of your current digital maturity level.
170,00 EGPThe Airbnb Story, How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy
The Airbnb Story – How a Crazy Idea Became a $30 Billion Global Disruption
Summary of the Book:
The Airbnb Story by Leigh Gallagher is the fascinating behind-the-scenes account of how three young men—Brian Chesky, Joe Gebbia, and Nathan Blecharczyk—turned an offbeat idea into a global lodging empire. From renting air mattresses in a San Francisco apartment to becoming a multi-billion-dollar powerhouse that shook the foundations of the hotel industry, Airbnb’s journey is one of creativity, risk, and massive transformation. This is the first comprehensive book dedicated to chronicling the company’s evolution, impact, and the controversies it stirred.
176,00 EGP
