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Advertising Secrets of the Written Word
Advertising Secrets of the Written Word – Mastering the Psychology and Craft of Persuasive Copywriting
Advertising Secrets of the Written Word by Joseph Sugarman is a masterclass in the art and science of copywriting, direct response marketing, and persuasive communication. Drawing from his legendary career and groundbreaking JS&A ads, Sugarman reveals the techniques, psychological triggers, and storytelling methods that made him one of the most successful advertisers of all time. Unlike traditional advice that emphasizes brevity and heavy visuals, Sugarman’s approach focuses on long-form, engaging, and educational copy that captivates the reader and drives action. This book takes you inside his $3,000 copywriting seminars, providing both the mindset and tools to turn words into a powerful sales engine.
165,00 EGPAgency, Starting a Creative Firm in the Age of Digital Marketing
Agency: Starting a Creative Firm in the Age of Digital Marketing
The Essential Guide for Creative Entrepreneurs in the Digital Age
In today’s fragmented marketing landscape, traditional ad agencies are struggling to keep pace—leaving room for a new kind of player: freelancers, specialists, and boutique digital firms. Agency is the ultimate roadmap for those ready to step out on their own and build a creative firm for the modern era.
Whether you’re a digital marketer, designer, developer, or creative strategist, this book will guide you through the real-world steps of launching and growing your own agency—from finding your first clients to building scalable systems for long-term success.
170,00 EGPAI for Games
AI for Games – Mastering the Algorithms Behind Smarter Gameplay (Third Edition)
AI for Games (Third Edition) by Ian Millington is a definitive guide for anyone serious about developing intelligent and responsive game AI systems. This extensively updated edition builds on the foundations of earlier versions to include the latest techniques, algorithms, and data structures used in modern video game development. Aimed at both industry professionals and aspiring developers, the book offers a complete walkthrough of AI implementation—from basic state machines to advanced behavior trees, navigation meshes, and decision-making systems. With its practical focus and professional-level depth, it’s one of the most respected resources in the field.
500,00 EGP
