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359,00 EGP -
299,00 EGP
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148,00 EGP
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Essentials of Entrepreneurship and Small Business Management
Essentials of Entrepreneurship and Small Business Management – The Definitive Guide to Launching and Leading a Thriving Venture
Book Summary
Essentials of Entrepreneurship and Small Business Management (9th Edition) offers a practical and engaging roadmap for students and aspiring entrepreneurs who seek to build a strong foundation in business creation and management. Written by leading experts Jeffrey R. Cornwall and Norman M. Scarborough, this comprehensive textbook blends real-world insight with hands-on tools to help readers understand what it takes to transform an idea into a sustainable business.
170,00 EGP -
149,00 EGP
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Essentials of Marketing A Marketing Strategy Planning Approach
Essentials of Marketing – A Strategic Guide to Mastering the Four Ps
: Summary of the Book
Essentials of Marketing A Marketing Strategy Planning Approach by William D. Perreault Jr. is a modernized classic built upon the foundational “Four Ps” of marketing—Product, Price, Place, and Promotion—originally introduced in the 1960s. Now in its 15th edition, the book continues to be a trusted cornerstone in marketing education, offering a hands-on, strategy-first approach for students and professionals alike. Through real-world case studies, interactive resources, and updated examples, this edition equips readers with the skills to plan, analyze, and implement marketing strategies that meet customer needs in today’s dynamic marketplace.
425,00 EGP -
Essentials of Marketing Research
Essentials of Marketing Research – Practical Tools to Decode Customer Insights and Drive Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research by Joseph F. Hair Jr., David J. Ortinau, Mary Wolfinbarger, and Robert P. Bush is a concise yet comprehensive guide that equips students and professionals with the practical skills needed to navigate the complex world of marketing research. Unlike traditional textbooks that overemphasize theory, this book adopts an application-oriented approach, focusing on the real-world processes of collecting, analyzing, and interpreting data to solve marketing problems and seize opportunities.
165,00 EGP -
Essentials of Marketing Research A Hands-On Orientation
Essentials of Marketing Research – A Practical Guide to Informed Decision-Making
Summary of the Book:
Essentials of Marketing Research: A Hands-On Orientation by Naresh K. Malhotra is a comprehensive yet accessible introduction to the principles and application of marketing research. Tailored for students and early professionals, the book balances theoretical foundations with practical execution. It emphasizes a clear, structured approach to designing and conducting marketing research that supports sound business decisions. The content covers both qualitative and quantitative research techniques, illustrating each with up-to-date European and international examples to reflect real-world challenges. The book walks readers through the entire process—from framing the right research questions to collecting and analyzing data, and finally, to presenting actionable insights.
165,00 EGP -
Essentials of Marketing Research Putting Research Into Practice
Essentials of Marketing Research – Turning Insights Into Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research Putting Research Into Practice by Kenneth E. Clow and Karen E. James is a hands-on, practical guide designed to bridge the gap between academic concepts and real-world application in the field of marketing research. Instead of focusing solely on theory, this book dives deep into how marketing research is actually conducted and used to support management decision-making. Every chapter starts with a real case study and draws from current industry practices and interviews with professional researchers. The book explores a wide range of techniques, from traditional survey research to digital tools like social media analytics, all while emphasizing data interpretation and business application.
165,00 EGP -
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Essentials of Services Marketing
Essentials of Services Marketing – Fourth Edition
Summary of the Book:
Essentials of Services Marketing by Jochen Wirtz provides a concise, hands-on introduction to the unique challenges and principles of marketing services. As global economies continue shifting from product-based to service-driven models, understanding how to market and manage services has become more critical than ever. This fourth edition integrates the latest academic research with real-world managerial insights, offering a clear and practical approach to mastering service marketing in today’s competitive landscape.
165,00 EGP -
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169,00 EGP
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167,00 EGP
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157,00 EGP
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429,00 EGP
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429,00 EGP
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158,00 EGP
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149,00 EGP
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156,00 EGP
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Execute Your Tech Idea
Execute Your Tech Idea: Your No-Code Roadmap to Innovation and Impact
Execute Your Tech Idea: A Step by Step Guide for Non-techies, Professionals, Managers, and Startups is an empowering, beginner-friendly guide that unlocks the world of technology for anyone with a great idea—but no tech background. Whether you’re dreaming of launching an app, building a smart device, or creating a SaaS platform, this book gives you the structured steps and plain-language tools to bring your idea to life confidently. Perfect for professionals, entrepreneurs, and corporate teams, it’s the how-to manual for turning vision into value—without getting lost in jargon or complexity.
176,00 EGP -
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158,00 EGP
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156,00 EGP
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156,00 EGP
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169,00 EGP
