Designing with Feeling – Understanding Emotion in the Creative Decision-Making Process

Emotion in the Design Process by Amic G. Ho is a compelling exploration of how emotion shapes, influences, and even enhances the process of creative decision-making in design. Positioned at the intersection of cognitive psychology and design thinking, the book presents an innovative view of the emotional dimension in design education and practice. With a strong research foundation, Ho introduces a structured approach that helps students and professionals recognize intrinsic emotional factors, and ultimately harness them to improve creative output. Through both theoretical frameworks and case studies, this book reveals the emotional undercurrents of design decisions, often overlooked in conventional curricula.

Emotionally Intelligent Design – Designing Products That Feel Human

: Summary of the Book

Emotionally Intelligent Design: Rethinking How We Create Products by Pamela Pavliscak is a timely exploration of how emotional intelligence can and should be embedded into the design of digital products. As our lives become more intertwined with technology, users increasingly expect products to be empathetic, responsive, and emotionally aware. This book reframes design thinking with an emotional lens, urging creators to go beyond usability and functionality toward fostering positive feelings, trust, and deeper connections between humans and machines. It’s a pioneering work that blends psychology, UX design, and emerging tech to craft more human-centered digital experiences.