P.Development
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153,00 EGP -
153,00 EGP
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The Very Good Marketing Guide
The Very Good Marketing Guide – How to Grow Your Business on a Budget
Summary of the Book:
The Very Good Marketing Guide: How to Grow Your Business on a Budget by Amy Miocevich is a practical roadmap for small business owners, marketers, and entrepreneurs who want their marketing to actually work—without wasting money. The book offers a simple 5-step framework that helps businesses identify what’s working, what’s not, and where to invest their next marketing dollar. With clear explanations, real-world examples, and a deep understanding of why most marketing fails, this guide is a powerful tool for creating sustainable business growth.
165,00 EGP -
163,00 EGP
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157,00 EGP
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The Win Without Pitching Manifesto
The Win Without Pitching Manifesto – Elevate Your Value, Not Your Proposals
: Summary of the Book
The Win Without Pitching Manifesto by Blair Enns is a bold and empowering guide for creative professionals who are tired of giving away their thinking for free. This concise yet impactful book presents twelve proclamations that reshape how agencies, designers, consultants, and creatives engage with clients and secure business—without falling into the exhausting cycle of competitive pitching. Enns argues that the traditional pitching process undermines expertise and reduces value to a commodity. Instead, he offers a philosophy centered on positioning, confidence, and respect for intellectual capital. It’s a must-read manifesto for reclaiming control in client relationships.
120,00 EGP -
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This Is Marketing
This is Marketing – You Can’t Be Seen Until You Learn to See
This is Marketing by Seth Godin is a concise yet powerful guide that distills decades of marketing wisdom into a single, timeless resource. This bestselling book challenges outdated marketing tactics and focuses on building trust, forging genuine connections, and telling meaningful stories that resonate with the right audience. Godin explains that marketing is no longer about shouting louder—it’s about seeing your customers, understanding their needs, and helping them become who they aspire to be. With his signature mix of sharp insight, engaging storytelling, and practical examples, Godin equips readers with a new lens to view marketing not as manipulation, but as a generous act of service.
165,00 EGP -
This Is Strategy
This Is Strategy – Make Better Plans, Build What Matters, and Drive Change That Lasts
Summary of the Book:
This Is Strategy by Seth Godin is a powerful and timely guide that redefines how we think about strategic planning in today’s chaotic, fast-moving world. Known for his bestsellers like This is Marketing and Purple Cow, Godin shifts the conversation from outdated models to a bold, practical framework that empowers individuals and organizations to act intentionally and effectively. This is not a book of corporate jargon—it’s a call to action to make better decisions, craft impactful strategies, and lead with purpose. Whether you’re building a business, shaping a brand, or launching an idea, this book is your blueprint for making lasting change.
165,00 EGP -
156,00 EGP
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300,00 EGP
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