P.Development
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Small Enterprise Marketing, Eighteen Case Studies
Small Enterprise Marketing – Real Stories of Passion, Purpose, and Local Success
Summary of the Book:
Small Enterprise Marketing: Eighteen Case Studies by Carolyn Strong is a refreshing departure from traditional business manuals that focus solely on financial metrics. Instead, this book captures the authentic and inspiring journeys of small business owners who have carved out their own paths through resilience, creativity, and community-driven passion. Through eighteen detailed case studies, readers are introduced to entrepreneurs who transformed their personal values and innovative ideas into thriving, sustainable ventures. These narratives highlight the human side of business—the grit, growth, and genuine impact that small enterprises have on their communities.
165,00 EGP -
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Social Marketing, Behavior Change for Social Good
Changing the World One Campaign at a Time – The Power of Social Marketing
Summary of the Book:
Social Marketing: Behavior Change for Social Good is the leading guidebook for creating impactful social change campaigns that drive meaningful behavior shifts for the betterment of society. Authored by marketing luminaries Nancy R. Lee and Philip Kotler, this sixth edition offers a deep dive into the strategic planning and execution of social marketing initiatives—whether addressing public health issues, environmental protection, or civic engagement. Built around their acclaimed 10-Step Strategic Social Marketing Planning Model, the book empowers readers to craft data-driven, audience-centered campaigns that move the needle on pressing
170,00 EGP -
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Software as a Science
Software as a Science – The Scientific Blueprint to Breaking Growth Ceilings in SaaS
Summary of the Book:
Software as a Science is the definitive playbook for SaaS founders who are scaling recurring revenue businesses and facing inevitable growth ceilings. Written by top minds behind SaaS Academy—Dan Martell, Johnny Page, Marcel Petitpas, and Patrick Campbell—this book unveils the hidden patterns that stall revenue growth and offers a repeatable framework to predict, prevent, and break through revenue plateaus. It’s a scientific approach to SaaS growth, backed by results from thousands of high-growth companies.
170,00 EGP -
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158,00 EGP
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158,00 EGP
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136,00 EGP
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153,00 EGP
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149,00 EGP
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174,00 EGP
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169,00 EGP
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Start-Up Century: Why we’re all becoming entrepreneurs – and how to make it work for everyone
The Entrepreneurial Era: How Start-Up Century Redefines the Future of Work
Start-Uُp Century: Why We’re All Becoming Entrepreneurs – and How to Make It Work for Everyone offers a sharp, compelling analysis of the 21st-century entrepreneurship boom. Written by James Wise, a prominent venture capitalist, the book delves into the massive societal shift toward self-employment and startup culture, driven by emerging technologies like AI, robotics, and automation. This book isn’t just about startups—it’s about the future of work.
176,00 EGP -
Starting a Business All-in-One For Dummies
Starting a Business All-In-One For Dummies: Your Ultimate Guide to Entrepreneurial Success
Starting a Business All-In-One For Dummies is the definitive resource for anyone ready to dive into the world of entrepreneurship. This comprehensive guide combines insights from 11 bestselling “For Dummies” books, providing step-by-step guidance on everything from business planning and securing funding to managing operations, marketing your brand, and navigating legal and financial matters. Whether you’re starting from scratch or pivoting from a corporate role, this book is a toolbox of practical wisdom designed to simplify and demystify the startup process.
176,00 EGP -
Starting an Online Business All in One For Dummies
Starting an Online Business All in One For Dummies – Your Complete Guide to Launching and Thriving Online
Summary of the Book:
Starting an Online Business All-in-One For Dummies by Shannon Belew and Joel Elad is the ultimate toolkit for aspiring online entrepreneurs. Whether you’re just thinking about launching your first digital venture or you’re looking to level up an existing e-commerce operation, this all-in-one volume provides step-by-step guidance across 11 detailed minibooks. Covering everything from website creation and social media marketing to legal issues, payment solutions, and cybersecurity, this resource ensures you’re not just launching a website—you’re building a sustainable and profitable business in the online marketplace.
176,00 EGP -
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