P.Development
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MKTG 14 Principles of Marketing
MKTG 14 Principles of Marketing for the Real World
: Summary of the Book
MKTG 14 by Charles W. Lamb Jr., Joe F. Hair, and Carl McDaniel is a practical, modern introduction to marketing that connects foundational theory with real-world applications. This 14th edition continues the successful “student-tested, faculty-approved” approach that makes the content highly accessible and engaging. With its clear design, timely case studies, and focus on current industry practices, the book offers a dynamic learning experience for today’s marketing students. From small startups to global brands, the examples illustrate how marketing principles drive success in diverse environments.
350,00 EGP -
Mobile Design Pattern Gallery
Mobile Design Pattern Gallery – A Visual Guide to Smarter Mobile UX
: Summary of the Book
Mobile Design Pattern Gallery: UI Patterns for Mobile Applications by Theresa Neil is a concise, full-color reference guide that showcases 70 of the most effective user interface design patterns used in mobile apps today. With over 400 real screenshots from platforms like iOS, Android, Windows Mobile, BlackBerry, WebOS, and Symbian, this book offers practical, real-world inspiration for UX designers working on mobile applications. Rather than starting from scratch, designers can use this gallery as a toolbox to solve common usability problems and ensure a consistent, intuitive user experience across platforms.
140,00 EGP -
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Multiplayer Game Programming
Building Worlds Together – The Ultimate Guide to Multiplayer Game Programming
Multiplayer Game Programming: Architecting Networked Games by Josh Glazer and Sanjay Madhav is the definitive technical manual for anyone aspiring to master the art of building multiplayer games. As online gaming becomes a cornerstone of the global entertainment industry, this book equips developers with the essential tools, design patterns, and architectural strategies to build robust, secure, and scalable multiplayer experiences. Whether you’re creating action-packed shooters or strategic RTS titles, this guide walks you through the end-to-end development process with real-world code examples in C++, proven techniques, and industry insights.
375,00 EGP -
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Museum Marketing and Strategy
Museum Marketing and Strategy – Building Impactful, Consumer-Centered Museums
Summary of the Book:
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources (2nd Edition) by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler is a definitive guide for cultural institutions seeking to thrive in a competitive and ever-evolving landscape. This updated edition provides a comprehensive framework to align marketing and strategic planning with a museum’s mission, capabilities, and audience expectations. Drawing from real-world case studies and the latest practices in branding, digital engagement, and strategic planning, this book is essential for museum professionals aiming to create sustainable impact.
165,00 EGP -
158,00 EGP
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Net Zero Business Models
Net Zero Business Models: Reinventing Capitalism for a Decarbonized Future
Book Summary:
Net Zero Business Models: Winning in the Global Net Zero Economy is a groundbreaking and urgently relevant book that reframes climate change not merely as an environmental issue, but as a profound business model and strategic transformation challenge. Authors Mark Van Clieaf and John Montgomery delve deep into how outdated corporate structures, risk frameworks, and performance metrics leave trillions in enterprise value exposed to “carbon shocks” — sudden shifts driven by regulatory, investor, or societal pressures to achieve net zero emissions. This book is a wake-up call for both public and private companies that still operate under legacy models unsuited for the green economy of tomorrow.
176,00 EGP -
174,00 EGP
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New Venture Creation
New Venture Creation: Entrepreneurship for the 21st Century – The Complete Roadmap from Idea to Exit
New Venture Creation: Entrepreneurship for the 21st Century by Jeffry A. Timmons and co-author Stephen Spinelli is one of the most trusted and comprehensive textbooks on launching and scaling new ventures. Now in its 8th Edition, this essential guide offers a structured, experience-driven approach to navigating the full entrepreneurial journey—from identifying an opportunity to starting a company, growing it, harvesting value, and even starting again. Through in-depth case studies, exercises, and real-world scenarios, the book immerses aspiring entrepreneurs in the dynamic and often unpredictable world of venture creation.
176,00 EGP -
149,00 EGP
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No Filter, The Inside Story of Instagram
No Filter – The Inside Story Behind Instagram’s Global Domination
Summary of the Book:
No Filter is a captivating and meticulously reported narrative that unveils the extraordinary rise of Instagram—from a modest photo-sharing app to a cultural and economic juggernaut. Written by award-winning journalist Sarah Frier, this book goes behind the scenes to reveal how Instagram redefined modern communication, transformed global commerce, and shaped the age of digital identity and influence. Through exclusive access and rich storytelling, No Filter delivers an unprecedented look into one of the most influential platforms of our time.
176,00 EGP -
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