المجموع: 130,00 EGP
creativity
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A Theory Of Fun For Game Design
A Theory Of Fun For Game Design – The Hidden Science Behind What Makes Games Addictive
Summary of the Book:
A Theory of Fun for Game Design is not your typical how-to manual. Written by game designer Raph Koster, this visually engaging book explores the psychology and theory behind what makes games truly enjoyable and mentally stimulating. Instead of focusing on programming or graphics, it dives into the essence of play—why we find games compelling, how we learn through them, and what separates a boring game from a brilliant one. Through humorous sketches and deep reflections, Koster redefines fun not just as entertainment but as meaningful engagement. This is a must-read for designers who want to build experiences that stand the test of time.
170,00 EGP -
AI for Games
AI for Games – Mastering the Algorithms Behind Smarter Gameplay (Third Edition)
AI for Games (Third Edition) by Ian Millington is a definitive guide for anyone serious about developing intelligent and responsive game AI systems. This extensively updated edition builds on the foundations of earlier versions to include the latest techniques, algorithms, and data structures used in modern video game development. Aimed at both industry professionals and aspiring developers, the book offers a complete walkthrough of AI implementation—from basic state machines to advanced behavior trees, navigation meshes, and decision-making systems. With its practical focus and professional-level depth, it’s one of the most respected resources in the field.
500,00 EGP -
UX for Developers
UX for Developers – Building Products That Users Actually Love
UX for Developers: How to Integrate User-Centered Design Principles Into Your Day-to-Day Development Work by Westley Knight is a practical guide that bridges the gap between development and design. It empowers web and app developers to think like UX designers, helping them build digital products that genuinely serve users—not just systems. The book argues that user experience isn’t just the designer’s job—developers play a critical role in shaping it. Knight breaks down the misconceptions that often separate design and development teams, offering simple, actionable strategies for developers to incorporate UX thinking into their everyday workflow.
125,00 EGP -
Universal UX Design
Universal UX Design – Building Experiences That Speak Every Language
: Summary of the Book
Universal UX Design: Building Multicultural User Experience by Alberto Ferreira is a groundbreaking guide for designers and developers who want to create truly global user experiences. As digital products cross borders, understanding how different cultures interact with design becomes essential—not optional. This book goes beyond traditional UI principles to explore the cognitive, cultural, and psychological factors that influence how users perceive and engage with interfaces across regions. Ferreira presents a practical roadmap for designing with inclusivity, empathy, and global resonance at the core.
130,00 EGP -
Undercover User Experience Design
Undercover User Experience Design – Real UX Solutions for Real-World Constraints
: Summary of the Book
Undercover User Experience Design: Learn How to Do Great UX Work with Tiny Budgets, No Time, and Limited Support by Cennydd Bowles is a hands-on, no-nonsense guide for designers working in environments where UX is undervalued, misunderstood, or underfunded. This book offers practical strategies for doing effective UX design in the shadows—when you don’t have official buy-in, a big budget, or the luxury of time. Rather than waiting for ideal conditions, Bowles empowers designers to make UX happen anyway, sharing proven techniques for integrating usability and research into everyday workflows under pressure.
135,00 EGP -
Storytelling for User Experience
Storytelling for User Experience – Crafting Narratives That Drive Design Impact
: Summary of the Book
Storytelling for User Experience: Crafting Stories for Better Design by Whitney Quesenbery and Kevin Brooks is a pioneering guide that shows how stories can enhance every aspect of user experience design. Blending timeless narrative principles with modern UX practices, this book teaches how to use storytelling to understand users, present research findings, communicate design ideas, and foster team collaboration. From personas to user journeys, the authors present storytelling as a core design tool—not just a communication technique, but a way to think, discover, and create more meaningfully.
165,00 EGP -
Mobile Design Pattern Gallery
Mobile Design Pattern Gallery – A Visual Guide to Smarter Mobile UX
: Summary of the Book
Mobile Design Pattern Gallery: UI Patterns for Mobile Applications by Theresa Neil is a concise, full-color reference guide that showcases 70 of the most effective user interface design patterns used in mobile apps today. With over 400 real screenshots from platforms like iOS, Android, Windows Mobile, BlackBerry, WebOS, and Symbian, this book offers practical, real-world inspiration for UX designers working on mobile applications. Rather than starting from scratch, designers can use this gallery as a toolbox to solve common usability problems and ensure a consistent, intuitive user experience across platforms.
140,00 EGP -
Emotionally Intelligent Design
Emotionally Intelligent Design – Designing Products That Feel Human
: Summary of the Book
Emotionally Intelligent Design: Rethinking How We Create Products by Pamela Pavliscak is a timely exploration of how emotional intelligence can and should be embedded into the design of digital products. As our lives become more intertwined with technology, users increasingly expect products to be empathetic, responsive, and emotionally aware. This book reframes design thinking with an emotional lens, urging creators to go beyond usability and functionality toward fostering positive feelings, trust, and deeper connections between humans and machines. It’s a pioneering work that blends psychology, UX design, and emerging tech to craft more human-centered digital experiences.
190,00 EGP -
Designing for Wearables
Designing for Wearables – Creating Meaningful UX for the Next Wave of Devices
: Summary of the Book
Designing for Wearables: Effective UX for Current and Future Devices by Scott Sullivan is a focused and timely guide for UX designers, product creators, and innovators aiming to shape the future of wearable technology. As the wearable landscape expands—from fitness trackers and smartwatches to AR glasses and health monitors—this book explores how to design experiences that are not just functional, but also seamlessly integrated into users’ daily lives. Sullivan provides a clear overview of the current ecosystem, analyzes successes and failures, and delivers actionable strategies for designing wearables with long-term value and user satisfaction in mind.
137,00 EGP -
Designing for Emerging Technologies
Designing for Emerging Technologies – UX at the Edge of Innovation
: Summary of the Book
Designing for Emerging Technologies: UX for Genomics, Robotics, and the Internet of Things is a thought-provoking collection of essays edited by Jonathan Follett. The book explores how UX design is evolving to meet the demands of next-generation technologies—from bio-printed organs and autonomous robotics to wearable computing and the interconnected Internet of Things (IoT). Rather than focusing on familiar digital interfaces, this book ventures into new design territory where the boundaries between technology, biology, and the environment blur. Through insights from leading designers, engineers, and researchers, it redefines what it means to create meaningful, ethical, and effective experiences in this complex future landscape.
220,00 EGP -
Communicating the User Experience
Communicating the User Experience – Turn Research Into Action Through Practical UX Documentation
: Summary of the Book
Communicating the User Experience: A Practical Guide for Creating Useful UX Documentation by Richard Caddick and Steve Cable is an essential manual for UX professionals, designers, and developers who want to bridge the gap between user research and design execution. This full-color guide dives into the practicalities of UX documentation—how to create it, communicate it, and use it to drive better digital experiences. From personas to journey maps, wireframes to site maps, this book equips you with the tools needed to make your UX ideas clear, convincing, and actionable for stakeholders and teams alike.
165,00 EGP -
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The Idea Writers
The Idea Writers – Copywriting in the Age of Digital Storytelling
The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Iezzi is an essential guide for copywriters, marketers, and creative professionals navigating today’s fast-evolving advertising landscape. The book reveals how the digital revolution has transformed the role of copywriters from simply crafting catchy slogans to developing multi-platform brand narratives that engage audiences across social media, mobile apps, interactive installations, video games, and beyond. Co-published with Advertising Age, it blends industry insights with practical strategies to help modern creatives thrive in a world where storytelling and audience interaction are key to brand success.
137,00 EGP -
Successful Copywriting in a Week
Successful Copywriting in a Week – Master Persuasive Writing in Just Seven Days
Successful Copywriting in a Week by Robert Ashton is a practical, results-driven guide for anyone looking to craft compelling, high-impact copy in a short time. Designed with a motivating “in a week” structure, the book walks you through seven focused chapters, each unlocking a vital element of persuasive writing—from understanding your audience to mastering headlines and calls-to-action. Packed with insider tips, real-world examples, and visual aids such as cartoons and diagrams, it transforms complex copywriting concepts into clear, actionable steps. This book isn’t just theory—it’s a roadmap to creating attention-grabbing copy that gets results.
140,00 EGP -
Advertising Secrets of the Written Word
Advertising Secrets of the Written Word – Mastering the Psychology and Craft of Persuasive Copywriting
Advertising Secrets of the Written Word by Joseph Sugarman is a masterclass in the art and science of copywriting, direct response marketing, and persuasive communication. Drawing from his legendary career and groundbreaking JS&A ads, Sugarman reveals the techniques, psychological triggers, and storytelling methods that made him one of the most successful advertisers of all time. Unlike traditional advice that emphasizes brevity and heavy visuals, Sugarman’s approach focuses on long-form, engaging, and educational copy that captivates the reader and drives action. This book takes you inside his $3,000 copywriting seminars, providing both the mindset and tools to turn words into a powerful sales engine.
165,00 EGP -
OpenCL in Action
OpenCL in Action – How to Accelerate Graphics and Computations
OpenCL in Action is a practical and comprehensive guide to mastering OpenCL for high-performance computing. It introduces developers to the fundamentals of vector computing, parallel programming, and multi-threaded operations, then progresses to advanced techniques for optimizing performance across CPUs, GPUs, and other processing units. With its step-by-step approach, the book bridges the gap between theory and real-world implementation, helping you develop applications capable of handling complex, computation-heavy tasks. From simple data manipulation to advanced graphics acceleration, this book equips you with the skills to harness the full power of modern hardware.
217,00 EGP -
Level of Detail for 3D Graphics
Level of Detail for 3D Graphics – Optimizing Real-Time Rendering Without Sacrificing Quality
Level of Detail for 3D Graphics by David Luebke, Martin Reddy, Jonathan D. Cohen, Amitabh Varshney, Benjamin Watson, and Robert Huebner is the definitive resource on LOD (Level of Detail) techniques for real-time rendering. This comprehensive guide unites theory, principles, and practical implementation strategies developed by leading experts in the field. It addresses how to achieve visually stunning virtual environments while maintaining smooth and efficient performance. Covering everything from mesh simplification to perceptual rendering, the book serves as both an authoritative reference and a hands-on manual for graphics programmers. Whether for games, simulations, CAD, or virtual worlds, it equips developers with the knowledge to optimize 3D graphics without compromising visual fidelity.
220,00 EGP -
Blender For Dummies
Blender For Dummies – Your Gateway to 3D Modeling and Animation
Blender For Dummies is an easy-to-follow, beginner-friendly guide that introduces you to the exciting world of 3D modeling, animation, and rendering using Blender—the powerful, free, and open-source software used by professionals worldwide. The book covers everything you need to start creating stunning 3D characters, realistic scenes, and cinematic animations, just like those seen in blockbuster movies and acclaimed TV series. With clear explanations and step-by-step instructions, it takes you from your very first project to sharing and exporting your work, making it the perfect entry point for aspiring 3D artists.
450,00 EGP -
Unreal Engine 4 Virtual Reality Projects
Building Immersive Worlds – Master Virtual Reality Development in Unreal Engine 4
Unreal Engine 4 Virtual Reality Projects by Kevin Mack is a comprehensive, hands-on guide to designing and building immersive VR games, applications, and interactive experiences using UE4, C++, and Unreal Blueprints. This book takes you through a series of practical projects that teach you how to create engaging VR content for all major platforms, from setting up your development environment to optimizing performance for smooth, realistic experiences. With a focus on both creativity and technical skill, it equips you to design VR environments, create interactive systems, and master key VR principles while leveraging UE4’s powerful tools.
330,00 EGP -
Unreal Engine 4 Game Development in 24 Hours
Unreal Engine 4 Game Development in 24 Hours – Master UE4 Step by Step
Unreal Engine 4 Game Development in 24 Hours, Sams Teach Yourself by Aram Cookson is a fast-track, structured guide to mastering the essentials of UE4 game development in just 24 one-hour lessons. Designed for beginners and intermediate developers, the book walks you through the Unreal Engine interface, workflows, and key tools, enabling you to build games for multiple platforms including Windows, Mac, PS4, Xbox One, iOS, Android, Linux, and the web. Each lesson builds on the last, covering everything from visual effects and physics to mobile optimization and HUD design, so you can develop a strong, practical foundation in UE4.
210,00 EGP -
Game Physics Cookbook
Mastering Realistic Gameplay – Unlocking the Secrets of Game Physics
Game Physics Cookbook by Gabor Szauer is an essential guide for game developers who want to add realism, interactivity, and accurate physics simulation to their games. This book focuses on one of the most challenging areas in game development—collision detection—and teaches the concepts, mathematics, and algorithms that power modern game physics engines. Starting from foundational math, the author takes you through implementing both 2D and 3D primitives, performing precise collision tests, and resolving those collisions for smooth gameplay. By the end, readers will have built a working physics engine capable of powering anything from simple arcade-style games to more complex, physics-based simulations.
165,00 EGP -
C# Game Programming Cookbook for Unity 3D
C# Game Programming Cookbook for Unity 3D
C# Game Programming Cookbook for Unity 3D is a hands-on guide for developers seeking to master game development in Unity using C#. This second edition expands on the original with updated code, techniques, and tutorials, providing a structured approach to creating reusable game frameworks. The book covers both 2D and 3D game development, teaching how to implement core systems such as game state management, AI behaviors, audio mixers, asynchronous scene loading, and more. Each chapter combines clear explanations with practical examples, enabling readers to apply what they learn immediately in Unity projects.
135,00 EGP -
Beginning Unreal Game Development
Beginning Unreal Game Development – Learn to Build Your First 3D Game with UE4
Beginning Unreal Game Development by David Nixon is a practical, beginner-friendly guide to creating your first video game using Unreal Engine 4 (UE4). Through detailed, step-by-step tutorials, the book introduces you to the core concepts of game development while guiding you through the process of designing immersive environments, scripting gameplay logic, and building interactive experiences. You’ll learn how to create and control characters, design user interfaces, and integrate audio elements to enhance gameplay. By the end, you’ll have not just theoretical knowledge but a fully functional game built from scratch using one of the world’s most powerful game engines.
165,00 EGP -
Building Virtual Reality with Unity and SteamVR
Building Virtual Reality with Unity and SteamVR – A Practical Guide to Immersive Development
Building Virtual Reality with Unity and SteamVR by Jeff W Murray is a hands-on, developer-focused guide to creating immersive VR experiences using the Unity game engine and the free SteamVR 2.x libraries. Compatible with major VR headsets like Oculus Rift, HTC Vive, and Valve Index, this book walks you through the essential tools, systems, and design principles for building interactive virtual worlds. It goes beyond coding by addressing key VR challenges such as motion sickness, performance optimization, and user comfort, offering practical strategies to ensure high-quality and engaging experiences.
145,00 EGP -
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User Experience Foundations
User Experience Foundations – Building Products That Truly Satisfy Users
User Experience Foundations by Nick de Voil is a clear and authoritative guide to understanding and applying the principles of UX in product, service, or system development. Aligned with the BCS Foundation Certificate in User Experience and based on the ISO 9241-210 standard, the book explains what UX is, why it’s essential, and how it can significantly boost customer satisfaction, conversion rates, and brand reputation. Through a structured approach, it presents both the theory and the practical methods needed to embed user-focused thinking into every stage of the design process.
135,00 EGP -
Virtual Character Design
Virtual Character Design for Games and Interactive Media – Creating Lifelike and Engaging Digital Personas
Virtual Character Design for Games and Interactive Media by Robin J.S. Sloan is an in-depth exploration of the art and science behind crafting compelling virtual characters. As gaming technology evolves, characters have moved far beyond simplistic designs to become rich, emotionally resonant entities capable of deep player connection. This book bridges theory and practice, offering critical frameworks that combine biological, artistic, psychological, and narrative principles to inform effective design. Aimed at students, researchers, and professionals, it provides a structured approach to understanding how to present and perform virtual characters in ways that enhance immersion and player engagement.
138,00 EGP -
3D Graphics Rendering Cookbook
3D Graphics Rendering Cookbook
3D Graphics Rendering Cookbook is a practical guide designed to help developers build a high-performance 3D rendering engine from scratch. Using C++ along with OpenGL and Vulkan APIs, the book provides step-by-step “recipes” to implement modern rendering techniques, including physically based rendering, image-based rendering, geometry culling, and advanced optimization strategies. Each chapter builds upon the previous one, allowing readers to incrementally create a robust and feature-rich 3D graphics engine while understanding core principles of real-time rendering and graphics programming.
220,00 EGP -
Design for Motion
Design for Motion – Fundamentals and Techniques of Motion Design
Design for Motion is a comprehensive guide that teaches the core principles and techniques of motion design, blending traditional art and design fundamentals with modern storytelling. This book provides both creative inspiration and practical guidance, enabling designers to produce compelling style frames, design boards, and finished motion projects. Illustrated with full-color examples and complemented by exercises, it allows readers to immediately apply techniques while learning from the work of industry leaders. The text is an essential resource for anyone serious about mastering motion graphics, animation, and visual storytelling.
165,00 EGP -
Hello Web Design
Hello Web Design – Design Fundamentals and Shortcuts for Non-Designers
Hello Web Design by Tracy Osborn is a practical guide tailored for engineers, programmers, marketers, and anyone without a formal design background who wants to create visually appealing and functional designs. Unlike traditional design books that dive deep into theory and history, this book focuses on actionable shortcuts, practical tips, and real-world tools that allow non-designers to start producing quality work immediately. It covers everything from designing websites and side projects to creating presentations and prototypes for startups, making design approachable and efficient for busy professionals.
115,00 EGP -
Introducing JavaScript Game Development
Introducing JavaScript Game Development – Build a 2D Game from the Ground Up
Introducing JavaScript Game Development by Graeme Stuart is a beginner-friendly guide that teaches you how to build a fully-functional 2D game using HTML5, CSS, and JavaScript. Inspired by the classic 1979 Atari game Asteroids, this book walks you step-by-step through the game development process, making it accessible even for those new to coding. Developed from an undergraduate course module, the book introduces each technology gradually, allowing you to learn as you build, while gaining practical skills in object-oriented programming and game design.
135,00 EGP -
Designing the User Interface
Designing the User Interface – Strategies for Human-Centered Digital Experiences
Designing the User Interface: Strategies for Effective Human-Computer Interaction is a foundational text in the field of HCI, offering a rigorous and practical approach to crafting intuitive, responsive, and user-friendly interfaces. This fourth edition, significantly updated, merges classical usability principles with the evolving challenges of modern technologies, including web and mobile design. The book equips students, designers, and developers with the theory and tools to create systems that users can easily understand, predict, and control. It is widely regarded as a key resource for anyone working in digital product design, user experience, or interactive system development.
165,00 EGP -
Game Development with MonoGame
Game Development with MonoGame – Build a 2D Game Engine and Publish-Ready Game from Scratch
Game Development with MonoGame by Louis Salin is an advanced, hands-on guide for building a complete, publishable 2D game using the MonoGame framework. Designed for intermediate to advanced C# developers, the book takes you through the full development cycle—from creating your own game engine to implementing mechanics like AI, physics, level editing, and shaders. More than just a coding manual, it emphasizes building reusable and performant systems to future-proof your game development skills. It’s a must-have for those serious about taking their MonoGame expertise to the next level.
175,00 EGP -
165,00 EGP
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165,00 EGP







































