William D. Perreault J

Essentials of Marketing – A Strategic Guide to Mastering the Four Ps

: Summary of the Book

Essentials of Marketing A Marketing Strategy Planning Approach by William D. Perreault Jr. is a modernized classic built upon the foundational “Four Ps” of marketing—Product, Price, Place, and Promotion—originally introduced in the 1960s. Now in its 15th edition, the book continues to be a trusted cornerstone in marketing education, offering a hands-on, strategy-first approach for students and professionals alike. Through real-world case studies, interactive resources, and updated examples, this edition equips readers with the skills to plan, analyze, and implement marketing strategies that meet customer needs in today’s dynamic marketplace.