Philip Kotler
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A Framework for Marketing Management
A Framework for Marketing Management – The Essentials of Modern Marketing Strategy
Summary of the Book:
A Framework for Marketing Management is a concise, high-impact adaptation of Kotler and Keller’s landmark textbook, designed for those who seek authoritative insights into modern marketing without the bulk. Written by two of the most respected voices in the field—Philip Kotler and Kevin Lane Keller—this book distills the core principles of marketing strategy, analysis, and execution into a practical and accessible guide. It balances current academic theory with practical application, making it ideal for business students, professionals, and organizations navigating today’s dynamic market environments.
165,00 EGP -
Entrepreneurial Marketing
Entrepreneurial Marketing – A Visionary Guide Beyond Traditional Thinking
Summary of the Book:
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability is a trailblazing book that redefines the future of marketing. Co-authored by Philip Kotler, widely regarded as the “Father of Modern Marketing,” along with Hermawan Kartajaya, Hooi Den Huan, and Jacky Mussry, this book challenges outdated marketing norms and offers a bold new direction rooted in creativity, agility, and strategic innovation. It introduces a post-professional mindset, blending entrepreneurship, technology, sustainability, and human values to help businesses thrive in the volatile markets of tomorrow. Through powerful insights and frameworks, the authors prepare readers to build resilient, value-driven organizations for the era ahead.
165,00 EGP -
H2H Marketing
H2H Marketing – Real Case Studies in Human-Centered Strategy and Connection
Summary of the Book:
H2H Marketing: Case Studies on Human-to-Human Marketing builds on the transformative ideas introduced in the original H2H Marketing book, providing a compelling collection of real-world examples that put human-centered marketing into practice. Edited by marketing thought leader Philip Kotler alongside Waldemar Pfoertsch and Uwe Sponholz, this volume explores how brands across industries are redefining customer relationships through empathy, innovation, and value co-creation. The book dives into the intersection of Design Thinking, Service-Dominant Logic, and Digitalization, all woven into a framework that emphasizes authentic human connections rather than impersonal business transactions.
165,00 EGP -
Kotler on Marketing
Kotler on Marketing – Master the Rules of Modern Market Domination
Summary of the Book:
Kotler on Marketing is the ultimate strategic guidebook by Philip Kotler, the world’s most influential voice in marketing. Drawing from his globally renowned lectures and decades of hands-on consultancy with the world’s top brands, Kotler provides a practical, insightful, and battle-tested roadmap for marketing professionals looking to thrive in the era of globalization, hypercompetition, and digital transformation. This book distills the essence of modern marketing in a format that’s as readable as it is actionable.
165,00 EGP -
Marketing 3.0, From Products to Customers to the Human Spirit
Marketing 3.0 – Moving Beyond Products to Purpose and Humanity
Summary of the Book:
Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, one of the most influential marketing thinkers of all time, presents a transformative vision of modern marketing. In this groundbreaking book, Kotler moves beyond traditional product-focused strategies and even customer-centric models, introducing a new era where companies must speak to the values, ideals, and aspirations of their customers. Marketing is no longer just about selling—it’s about connecting deeply with people as whole human beings.
165,00 EGP -
Marketing 6.0, The Future Is Immersive
Marketing 6.0 – Immersive Strategies for the Age of Met marketing
: Summary of the Book
Marketing 6.0: The Future Is Immersive by Philip Kotler is a visionary guide that redefines marketing for the digital and experiential age. In this essential book, Kotler—the legendary mind behind the Four P’s of Marketing—unveils the concept of metamarketing, a holistic approach that blends physical and digital experiences to meet rapidly evolving consumer expectations. Far beyond traditional or even digital marketing, this new model embraces technologies like AI, AR, VR, and sustainability-focused branding to create deeper, more personalized customer connections. Kotler provides marketers with a roadmap to navigate an increasingly complex world where customer values, global issues, and interactive technologies converge.
165,00 EGP -
Marketing Insights from A to Z
Marketing Insights From A to Z – 80 Essential Ideas for the Modern Marketing Leader
: Summary of the Book
Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler is a sharp, concise, and powerful reference for anyone involved in business and marketing. In this compact guide, Kotler distills decades of marketing wisdom into 80 alphabetically organized concepts, offering fresh insights on topics like branding, customer satisfaction, ethics, leadership, positioning, recession strategy, and technological transformation. It’s not just a glossary—this book is a roadmap for navigating marketing in an era of constant change. Kotler’s guidance equips readers to rethink traditional methods and embrace a more integrated, agile, and value-driven approach to marketing.
165,00 EGP -
Museum Marketing and Strategy
Museum Marketing and Strategy – Building Impactful, Consumer-Centered Museums
Summary of the Book:
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources (2nd Edition) by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler is a definitive guide for cultural institutions seeking to thrive in a competitive and ever-evolving landscape. This updated edition provides a comprehensive framework to align marketing and strategic planning with a museum’s mission, capabilities, and audience expectations. Drawing from real-world case studies and the latest practices in branding, digital engagement, and strategic planning, this book is essential for museum professionals aiming to create sustainable impact.
165,00 EGP -
Social Marketing, Behavior Change for Social Good
Changing the World One Campaign at a Time – The Power of Social Marketing
Summary of the Book:
Social Marketing: Behavior Change for Social Good is the leading guidebook for creating impactful social change campaigns that drive meaningful behavior shifts for the betterment of society. Authored by marketing luminaries Nancy R. Lee and Philip Kotler, this sixth edition offers a deep dive into the strategic planning and execution of social marketing initiatives—whether addressing public health issues, environmental protection, or civic engagement. Built around their acclaimed 10-Step Strategic Social Marketing Planning Model, the book empowers readers to craft data-driven, audience-centered campaigns that move the needle on pressing
170,00 EGP
