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Paul Hague
Market Research in Practice
Market Research in Practice – A Step-by-Step Guide to Smarter Business Decisions
Summary of the Book:
Market Research in Practice: An Introduction to Gaining Greater Market Insight by Paul Hague is a comprehensive and accessible guide for anyone looking to understand and apply market research effectively. Now in its fourth edition, this bestseller walks you through every stage of the research process, from planning and data collection to analysis and reporting. The book is packed with practical tools, real-world business examples, and clear explanations that make it perfect for marketers, students, and professionals alike who want to make data-driven decisions.
165,00 EGPThe Business Models Handbook
The Business Models Handbook – Master the Tools Behind High-Performing Companies
Summary of the Book:
The Business Models Handbook is an essential guide that gathers the most effective, widely-used, and practical business frameworks into one resource. Whether you’re tackling a complex strategy, improving operations, or building a high-growth enterprise, this book equips you with structured models that drive clarity and decision-making. In its thoroughly updated second edition, this handbook presents 50 business frameworks covering critical topics such as value chain analysis, competitive intelligence, benchmarking, and gap analysis, making it a definitive toolkit for professionals navigating today’s dynamic markets.
170,00 EGP
