Kathy Baxter
-
Understanding Your Users
Understanding Your Users: A Practical Guide to User Research Methods
Understanding Your Users is a practical, hands-on guide to user research methods for product teams, designers, and UX professionals. The book covers a wide range of user research techniques, showing how to prepare, conduct, analyze, and present results effectively. It emphasizes both pre-method considerations—like recruiting participants and negotiating with stakeholders—and post-method actions, including integrating findings into product development. With detailed explanations and real-world case studies, readers learn how to gather actionable insights that improve user experience and product design.
200,00 EGP
